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IBM’s Cross-Channel Approach Revs Up Retention—And Revenue

Customer onboarding is an important part of the marketing cycle, but it’s only the first step in a longer journey. When IBM needed to encourage customer retention and progression for its cloud platform services, it turned to Braze Alloys solution partner WillowTree and a cross-channel messaging approach, with impressive results.

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Creating Smarter Holiday Campaigns in 2020: Insights from Braze, Looker, and Segment

To help make sense of this holiday season's uncertainty, Warrick Godfrey, VP of Industry Solutions, Braze, and Braze Senior Community Manager Maddie Berschmann sat down with Katrina Wong, VP of Product Marketing and Demand Generation at Segment, and Daniel Mintz, Chief Data Evangelist at Looker, to answer questions about how to execute smarter promotional campaigns in this most unusual of holiday seasons.