We’ve seen a number of valuable trends over the past few months, especially when it comes to changes in engagement and purchase behavior. To help brands benefit from our insights, we’ve shared a selection of Braze-proprietary data that illustrate how COVID-19 has changed the marketing landscape.
When you’re determining the role that push plays in your larger marketing strategy, it’s important to understand the structural, visual, and experiential differences that exist between Google’s Android and Apple’s iOS. To help out, let’s take a look at the key differences that marketers need to know.
While we’ve seen a wide range of industries disrupted, it’s taken longer to manifest in heavily regulated industries like financial services. But in recent years, we’ve begun seeing a meaningful shift in the financial services industry, one that has the potential to reshape the space for years to come.