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How Braze Hires Product Managers

Hiring is the lifeblood of a technology company—particularly when scaling, bringing the right staff into an organization is a critical task. We’ve learned a lot over the years about hiring product managers at Braze, and we're ready to share those insights with you.

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A Digital-First Paper Anniversary: The First Year of Braze Magazine and Perspectives, As Told by the People Who Built It

Over the past year, Braze has embarked on a major initiative that has drawn on Agile frameworks, inspiration from traditional print media, Braze proprietary data, and more to reimagine our content experience and the systems supporting it in fundamental ways. To mark the one-year anniversary of the launch of our Braze Perspective digital content hub and the first print edition of Braze Magazine, we’re taking an exclusive look at the data, tech, and teams that made it all possible.

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Protect Your Email Program (and Your Customers) with Data Anonymization and Minimization

For email marketers, worries about data security and compliance go hand-in-hand with the awareness that data is essential to modern customer engagement. But what if there was a way to protect yourself and your brand without hampering your email engagement strategy?

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Trust, But Verify: How to Make Sure Benchmarks Are Really Saying What You Think They’re Saying

For some creatives, “data” is a four-letter word. But the shortest path to failure for digital marketers is making decisions without the right data to guide your strategy. Here at Braze, we know that some of the most essential information when it comes to customer engagement is benchmarking data—that is, industry-wide metrics that can help you set goals, better understand your vertical, and strategize across industries to make an impact on your bottom line.

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From Anonymous to Upsell: Mastering the Subscription Lifecycle

While every subscription-based business is different, they share the common goal of moving users from an initial display of interest—think visiting a website or downloading an app—to becoming engaged, paying customers and advocates. Looking for inspiration? Well, the team at Intuit QuickBooks Self-Employed (QBSE) has the insights you need.

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Lessons from the Cannes Lions International Festival of Creativity

Technology-enabled creativity, big brands trying to save the world and a commitment to inclusivity defined Cannes Lions in 2019.