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Tech for Black Founders

Today, we are announcing the launch of a joint-initiative called Tech for Black Founders. Our mission is to create an ecosystem that provides resources and technology to empower Black-led businesses and level the playing field for underserved founders. Here's what that means.

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What’s an Influenced Open, Anyway?

In essence, influenced opens are ways of measuring how many users took action and opened your app after receiving a push notification, but not directly from the push notification. But how exactly do you figure that out? Find out here.

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How Cutback Coach Uses 2-Way SMS to Support Healthier Drinking Habits

Get an in-depth look at how Cutback Coach is using Braze two-way messaging to drive rich experiences and help users manage their alcohol consumption in smart, sustainable ways.

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The New Braze Core Values

After months of discussions with employees across all departments, in-person focus groups, and back-and-forth copy edits, we're proud to announce the new Core Values at Braze.

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Building a Patent Program: How Braze Boosted its Number of Patents By 450%

From ensuring that our software platform achieves best-in-class scalability and security to doubling down on our diversity and inclusion initiatives, Braze is focused on improving and evolving. Today, we'd like to talk about one of our areas of investment: The Braze patent program

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How To Structure Your Team for Today’s Customer Engagement Needs

Teams that follow growth strategies usually fall somewhere in the spectrum between functionally organized or following the independent model. Learn how to find the approach that makes sense for your unique organization.