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Personalization and Preferences Matter—Especially for the LGBTQIA+ Community

This Pride Month, we want to encourage brands to go beyond the rainbow logos and start using their data collection and personalization capabilities to build truly inclusive brand experiences.

The Inspiration Issue

GAFA 2019: Privacy, Performance, and Personalization

At this year's major developer conferences, a key theme emerged. The tech giants of GAFA (Google, Amazon, Facebook, Apple) need to strike a delicate balance between creating customer-first, privacy-first experiences while becoming ever more present in consumers' lives.

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Braze Congratulates Burger King, Domino’s, and HBO for Titanium Lion Nominations

Since its launch in 1954, the annual Cannes Lions festival has served as a showcase for the best and brightest in the advertising world. This year, Braze congratulates three of our customers—Burger King, Domino’s, and HBO—on being named Titanium Lion award finalists.

the marketer's perspective

The Marketer’s Perspective: Shaping the Narrative with Grindr’s Maggie Breeden

Great customer engagement doesn’t just happen. To highlight efforts, insights, and strategies from key players in customer engagement, we’re sitting down with Maggie Breeden, product manager at gay, bisexual, queer, and trans dating platform Grindr.

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Cannes Lions 2019: Brand Humanity and the Evolution of Customer Engagement

As the team at Braze gears up for Cannes Lions 2019, we’re excited to connect with brands who are using creative means to increase their brand humanity and the agencies and consultancies who are helping them get there. Read on to explore the role that creativity can play in building strong customer/brand relationships.

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5 Customer Engagement Traps to Avoid

Every marketer is a consumer, too, and that means we’re by no means immune from broken brand experiences and irritating messaging fails. But unlike the average consumer, we have the ability to learn from these errors—so let’s dig into five customer engagement traps that even well-meaning marketers can fall into if they’re not careful.