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Authentication and Email: What It Is—and Why It Matters

Before you can get started sending marketing emails, you've got to make sure that your email authentication game is up to snuff. Read on for a look at what email authentication is, the authentication standards you need to know, and what it can mean for your customer engagement efforts.

The Orchestration Issue

Next-Generation Email: Standing Strong in the Age of Inbox Infinity

Email is far from dead. It's thriving and continuing to evolve every day. But there's more competition for your customers' attention than ever before. Embracing and excelling in the next generation of email will require your marketing strategy to evolve, too, from your tech to your teams to your mindset.

The Orchestration Issue

Brazeball Cards: Orchestrating Brilliant Experiences

At Braze, we pride ourselves on creating brilliant customer experiences. But those experiences aren't actually reserved just for our customers. Meet our team members and learn about how they make Braze a little more brilliant (inside and out) every day.

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Digital Everest: Delivering Brilliant Experiences in a World of Unprecedented Scale

Growing your customer base is a phenomenal sign for your business. It means you're probably doing something right in terms of your product offering and the customer experiences that you're providing. But to continuing to offer these brilliant experience to your customers as you simultaneously continue to scale can be as much of a challenge as it is an opportunity. In this piece, we hear from Braze's Jon Hyman and American Well's Kaitlin Sannett on how to do it right.

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Email 101: Getting Started with Sending IPs and Domains

Email—it’s not the hottest, newest, sexiest customer messaging channel, but you know what? It gets the job done. If you want to do email right, you need to put real thought and preparation into ensuring that you’re laying the foundations for a successful email program, step by step. The first steps? Getting your sending IPs and domain situation figured out.

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Use Your Words: A Guide to the Braze Marketing Glossary

Marketing has a language all of its own. Sometimes, that can be hard to keep up with (how many acronyms can one person keep in their head, after all?) That's why we've built the Braze Glossary, your guide to all the letters, terms, and abbreviations you need to be fluent in marketing speak. Learn more in this article, then check out our glossary for yourself!