There’s no proven way to “beat” Gmail’s algorithm, but there are ways to ensure you’re providing valuable content to your customers. Check out what Andrew Barrett, Director of Email Deliverability at Braze, has to say on the subject.
Each day Braze send billions of messages to more than two billion monthly active users around the world. Given this scale and the performance requirements of these messages, processing speed is of crucial importance. Braze Cofounder and CTO, Jon Hyman, explains how we use AWS Auto Scaling to accomplish this.