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How to Ensure Your Emails Land in Gmail's Primary Tab

There’s no proven way to “beat” Gmail’s algorithm, but there are ways to ensure you’re providing valuable content to your customers. Check out what Andrew Barrett, Director of Email Deliverability at Braze, has to say on the subject.

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The Six Pillars of Braze Alloys: Advertising Technologies

In 2018, we launched Braze Alloys in order to simplify the process of creating a bespoke customer engagement ecosystem. When it comes to technology partners, our Braze Alloys partnership hub is built around six distinct categories—this week, we’ll be exploring Advertising Technologies partners.

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Consistency: The Key to Effective Customer Engagement

The key to their success is following through on marketing goals while maintaining a consistent, cohesive approach that leaves room for iteration and improvement. Given that, let’s explore what “consistency” really looks like when it comes to brilliant customer engagement.

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The Emotional Moments that Drive Customer Engagement

From life-changing celebrations to the little moments in between, there are plenty of opportunities to connect with consumers all year long. Check out our infographic to discover how to drive customer engagement beyond the holidays.

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The Consumer Engagement Show: In a Changing Landscape, Is It Time for CES to Rebrand?

Braze CMO Sara Spivey attended the annual Consumer Electronics Show (CES) in Las Vegas for the first time in over a decade. Here's what she found.

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Under the Hood: The Nuts and Bolts of Using Braze with a CDP

Over the past few years, we’ve seen a significant increase in the number of Braze customers choosing to pair our platform with a CDP solution, which are intended to help companies unify and better manage data. Let's look into the how and why.