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Cross-Channel Messaging: Creating Memorable User Journeys

Time and time again leveraging cross-channel messaging has given an edge to top brands looking to improve their game. Let’s look into a few specific case studies and see what can be used to enhance your own brand's engagement.

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Understanding Name-Based Personalization

Let’s get personal with name-based personalization. Here, we’re diving into the nuances of this powerful tool to help you connect with customers based on who they are, what they care about, and how they interact with your brand.

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Travel Booking Platform GetYourGuide Weathers the Storm With Cross-Channel Messaging

Almost every industry has been dramatically affected by the global COVID-19 pandemic, but travel is one of the hardest hit. How can brands who have built their business around booking tours and tickets continue providing value for their customers? Travel platform GetYourGuide found a way with a little help from the kind of cross-channel approach Braze makes possible.

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What Rich Push Makes Possible for Retailers

Since they first appeared on the scene, push notifications have undergone an evolution in functionality. Now, with the ability to deliver multimedia, interactive messaging, it’s a vital part of any brand’s cross-channel marketing arsenal. Here’s how it can power up the retail outreach experience.

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What Are Exception Events, Anyway?

When marketing automation solutions trigger campaigns that are no longer relevant, such as shopping cart reminders to customers right after they complete a checkout, there's a tool that can help—exception events.

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How Cross-Channel Messaging Can Drive Higher User Engagement

Distinguishing your brand from the rest of today’s cluttered marketing landscape is becoming increasingly difficult. Let's take a look at how several successful brands used cross-channel messaging to drive successful marketing outcomes.