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The Impact of COVID-19 on the UK Retail Space

To help brands adapt their retail marketing campaigns to consumers’ evolving needs, Braze and Wakefield created a report on the future of global retail. We also zeroed in on data from the United Kingdom and two other leading European economies—France and Germany—to help marketers better understand the changing retail landscape in the region.

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Braze Fall 2020 Product Launch: Building Resilience Into Your Customer Engagement

Each season, Braze shares an exclusive look at our platform's new features and functionality. This fall, Braze is introducing seven new and updated features to help brands build resilient customer engagement programs.

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How to Boost Conversions Using In-App Messages

In-app messaging reaches customers when they are most ready to interact with a brand, which means wielding them wisely can supercharge deeper levels of engagement. Here’s what makes them such a potent tool, and how one brand’s creative use of this channel yielded exponential results.

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What’s a Progressive Web App, Anyway?

In terms of the future of mobile engagement, progressive web applications are a great reminder that the boundaries between native apps and web pages are probably going to continue getting hazier. Effective brands need to be aware of this to ensure they’re able to produce personalized content tailored to the mobile user experience.

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Message Customization Done Right with Braze Liquid Personalization

It’s not enough for a marketer to want to personalize a message; they need the technology to make it happen. For many marketers, Liquid is that tool. Let's take a look into what it is and how to leverage it.

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How Braze Makes Email Automation Easy and Impactful

Embracing email automation can take your email strategy to the next level, helping you adjust to changing customer behavior and a world where about half of all emails are opened on mobile. Fortunately, the Braze platform is uniquely positioned to help you harness the power of automation. Here’s how you can drive easy, effective automation with Braze.