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How Cutback Coach Helped Members Optimize Their Drinking Habits—and Saw 80+% Daily Active Usage

Cutback Coach Founder Nick Allen explores how his brand has leverage intuitive, two-way SMS messaging flows powered by Braze to built a rich, personalized experience for users—resulting in 80+% daily active usage.

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Braze Summer 2020 Product Launch: Nurturing Empathy In Customer Communications

Each season, Braze shares an exclusive look at our platform's new features and functionalities. This summer, Braze is introducing eight new or updated features designed to help brands support empathetic customer experiences across messaging channels and technologies.

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That First Summer Job: 3 Braze Employees on What They Learned and What It Means For Their Careers Today

In this series, we’ll sit down with members of the Braze team to discuss their first summer job and the skills they learned there that still serve them today. To kick it off, we spoke with Jazmine Noble, Strategic Alliance Development Manager, Brian Wheeler, VP of Product Engineering, and Sylvia Wampler, Business Development Representative.

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Summer 2020 GAFA Updates: What To Expect from Android 11 and iOS 14

Even though Google, Apple, Facebook, and Amazon all took their flagship conference series virtual this year, there was no shortage of news, networking, and feature announcements. Let’s take a look at some of the highlights in more detail, and how these changes might impact your marketing strategy.

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Cross-Channel Marketing in a Mobile-First World

In an increasingly mobile-focused world, opportunities arise to reach customers in new ways. Rather than superseding more established channels, however, mobile marketing should work with them in a cross-channel messaging strategy that provides a relevant, personalized experience for consumers.

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What’s a Geofence, Anyway?

Braze offers plenty of location-based marketing tools, helping teams of all types stand out with campaigns that are more relevant and more responsive to a customer’s personal needs. One feature that’s especially helpful in making campaigns more relevant and responsive to a customer’s individual needs is geofencing.