To help brands adapt their retail marketing campaigns to consumers’ evolving needs, Braze and Wakefield created a report on the future of global retail. We also zeroed in on data from the United Kingdom and two other leading European economies—France and Germany—to help marketers better understand the changing retail landscape in the region.
In terms of the future of mobile engagement, progressive web applications are a great reminder that the boundaries between native apps and web pages are probably going to continue getting hazier. Effective brands need to be aware of this to ensure they’re able to produce personalized content tailored to the mobile user experience.
Embracing email automation can take your email strategy to the next level, helping you adjust to changing customer behavior and a world where about half of all emails are opened on mobile. Fortunately, the Braze platform is uniquely positioned to help you harness the power of automation. Here’s how you can drive easy, effective automation with Braze.