Here’s what we’ve posted about feature

feature

3 Emerging Channels to Add to Your Cross-Channel Strategy

While the classic messaging channels should still be at the core of your strategy, it’s important to assess new channels and gauge the right time to expand in order to keep up with customers. To help your team figure out where to go next, we’ve picked the top three up-and-coming channels you need to explore adding to your messaging strategy.

feature

What is Repermissioning, Anyway?

Repermissioning campaigns are all about getting customers to grant marketing permission to channels they’ve previously rescinded access. It’s a tricky approach, so let’s walk through the ins-and-outs of repermissioning campaigns and what it takes to create successful ones.

feature

Customer Engagement Is Critical: 4 Marketing Tips from Pomelo Fashion

To help brands better understand, reach, retain, and monetize their digital audiences, Braze sat down with CMO of Pomelo Fashion, a leading fashion ecommerce brand headquartered in Bangkok. Here are four key learnings that can help any brand drive stronger engagement and long-term value.

feature

Mobile Marketing: What It Is, Why It Matters, and What It Can Do for Your Business

If Marketing 101 is about developing a product or service to meet the wants and needs of your target audience, then Mobile Marketing 101 is about reaching your target audience when they're deeply engrossed in their phones. Let's take a closer look.

feature

Small but Mighty: Why SMBs Are Uniquely Poised to Make the Most of Cross-Channel Personalization

With so much of today’s business driven by digital- and mobile-first consumer activity, it’s essential for brands to embrace cross-channel, personalized experiences. Let’s take a look at why that is and how SMBs can position themselves for success.

feature

Mapping the Roadmap: Understanding the Methodology Behind Braze Product Development

At Braze, we’re passionate about continuing to build out the Braze platform with input from customers, internal teams, and the evolving marketing landscape. Here’s what’s next on our roadmap.