For Burger King, the goal was clear: Boost usage of their mobile app and drive stronger engagement with their brand by embracing the creativity and innovation that today’s build-for-purpose marketing technology stack makes possible.
Over the past decade, technology has allowed innovative brands to provide highly-relevant, personalized experiences to their customers across a wide range of digital channels and touchpoints. It’s a major opportunity for brands, but one that many companies struggle to make a reality. To get there, more and more marketing, growth, and engagement teams are turning to agencies, consultancies, and other solutions partners.
The rise of the cloud has been transformational for modern business, making it possible for brands of all sizes to build and grow their digital operations effectively at a global scale. And as one of the major players in the cloud computing space, it’s important for IBM to build and maintain strong relationships with the businesses and other organizations who use the more than 150 products and services that make up its IBM Cloud suite.
From regional preferences when it comes to marketing channel and approach to the complications that can come when breaking down silos means bringing together far-flung teams, getting it right isn’t easy—but it’s necessary if your brand wants to reach its full potential. Learn how to make it happen with insights from this year’s Long-Term Relationships (LTR) panel. Featuring experts from Adevinta, Blinkist, Glovo, Delivery Hero, and Business Insider.