Language-based personalization is an essential first step in building successful campaigns that drive engagement. As customers get used to dynamic, personalized marketing content that speaks directly to what matters to them, they may come to view language-based personalization as a prerequisite for doing business with a brand.

Today, we’re pleased to announce that Braze has achieved Amazon Web Services (AWS) Travel and Hospitality Competency status. This classification recognizes the Braze platform’s ability to ensure secure, high-performing, resilient, and efficient cloud infrastructure applications for travel and hospitality customers.

Given this trend toward the visual, we at Braze thought push notifications could use an update to become as multidimensional as other marketing channels, like email, rich push, and in-app messaging. So we decided to create Push Stories.

An essential part of many of today’s cross-channel campaigns, rich push deserves recognition for its flexibility and creativity. That’s why we’re shining a spotlight on how brands can use it to reach their engagement goals.

While it’s far from the only messaging channel out there, email remains one of the most integral to consumers’ day-to-day lives. And what’s possible is expanding, thanks to AMP for Email—which brings in-inbox interactivity to a whole new level.

When broken brand experiences happen, there can be many different causes. Poor data hygiene. Human error. Batched data processing. But there’s one potential cause that hasn’t gotten as much attention as it deserves: Race conditions.