Successful brands have one thing in common. They break boundaries—organizational boundaries, geographic boundaries, channel boundaries, and more. Welcome to part one of our three-part series on what’s most important in today’s customer engagement landscape.

To help brands adapt to today's ever-changing landscape, Braze brought together more than 50 thought leaders, senior executives, innovative marketers, and customer engagement experts at our annual Forge conference in order to dig into the customer engagement environment ahead of us and how companies can prepare.

We’re excited to host our second annual Torchie Award ceremony at Forge 2020 this year and recognize a new slate of Braze customers that have taken customer engagement to the next level. Let’s take a look at this year’s finalists.

Push notifications have become a standard interaction with smart tech, making them a valuable way to reach customers in an urgent and authentic way. We’re mapping out how you can leverage push to develop a marketing mix that will generate customer engagement through content they actually crave.

For marketing channels like email and push notifications to succeed, brands need to manage the process through which customers opt into receiving messages. Choosing when and how to offer opt-ins can make a huge difference in both reach and consumer trust.

For mobile apps, user engagement is measured in terms of app sessions. However, the way users engage with apps varies not only across different types of apps, but also by each individual user. So how should we think about this activity?