SaaS—it makes the world go 'round. Or...at least it powers a lot of the experiences you have (as a marketer and a consumer) each day. Learn about SaaS, the benefit of building a best-in-class tech ecosystem, and insights on the classic build vs. buy question.

Thoughtful brands pay attention to when and how often they’re connecting with customers—and measure these touches using a concept known as "marketing pressure." Marketing pressure refers to the quantity, timing, and pattern of a brand’s interactions with its customers. It’s a great lever for optimizing your marketing strategy and understanding your users better to boot.

Today’s brands need to make sure their marketing strategy is supported by a customer engagement platform that’s built to support a stronger understanding of their customers and to enable relevant, personalized, targeted messaging at scale. Learn how Ibotta leveraged Braze and Radar to see stronger results and provide a better customer experience.

Cashback website Ebates improves retention and sales through more relevant messaging and focused campaign orchestration.

When you have a real-time view of your customers at an individual level, your teams are empowered to create more relevant, personalized messaging at every stage of the customer journey.

What does "Game of Thrones" have to do with the customer engagement and marketing technology space? In this piece, we compare the land of the 🐲to the land of the 🦄.