SaaS—it makes the world go 'round. Or...at least it powers a lot of the experiences you have (as a marketer and a consumer) each day. Learn about SaaS, the benefit of building a best-in-class tech ecosystem, and insights on the classic build vs. buy question.
Thoughtful brands pay attention to when and how often they’re connecting with customers—and measure these touches using a concept known as "marketing pressure." Marketing pressure refers to the quantity, timing, and pattern of a brand’s interactions with its customers. It’s a great lever for optimizing your marketing strategy and understanding your users better to boot.
Today’s brands need to make sure their marketing strategy is supported by a customer engagement platform that’s built to support a stronger understanding of their customers and to enable relevant, personalized, targeted messaging at scale. Learn how Ibotta leveraged Braze and Radar to see stronger results and provide a better customer experience.