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5 Tactics to Make In-App Messaging Work for You

Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.

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What Is Customer Engagement, Anyway?

Before we can understand why customer engagement matters, we need to be clear on what we’re talking about when we talk about customer engagement. Let's dive in.

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Eight Rules for Effective SMS Marketing Compliance

Get an overview of key SMS laws, industry regulations, and guidelines to follow to ensure SMS marketing compliance when your brand sends text messages to customers.

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How Braze Employees Are Celebrating Black History Month

In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.

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How to Keep Your Sanity While Assembling a Custom Marketing Tech Stack

Eventually, through trial and error...and some more error... Notable ended up with the right tools to reach the right outcomes and were able to empower our organizations to make big strides when it came to growth. In that spirit, let’s explore the essential lessons that they learned along the way.

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A Day in the Life of a Braze Senior Technical Recruiter

Hiring best-in-class talent is essential for growing companies like Braze—but reaching that goal doesn’t just happen. You need exceptional recruiters to supercharge the hiring process. To give more insight into this key role, we spoke with Carolina Lopez, a Senior Technical Recruiter at Braze, to learn more about what her day to day looks like.