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How Cross-Channel Messaging Can Drive Higher User Engagement

Distinguishing your brand from the rest of today’s cluttered marketing landscape is becoming increasingly difficult. Let's take a look at how several successful brands used cross-channel messaging to drive successful marketing outcomes.

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Crawl, Walk, Run: Adding Content Cards To Your Cross-Channel Strategy

Every marketing channel offers its own unique advantages for increasing customer engagement. Here's how Braze Content Cards can be used to support onboarding, promotions, and more—and seamlessly improve your brand's app or website user experience.

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Create True Cross-Channel Campaigns with Braze Alloys Direct Mail Partners

If digital direct mail isn’t on your company’s radar, it may be time for that to change. Many digital native brands are now leveraging digital direct mail as an outreach channel. Here’s how.

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What’s the Difference Between Push Notifications and In-App Messages?

Understanding the different channels that make up mobile messaging is a key step in crafting an effective marketing strategy. This is especially true when it comes to push notifications and in-app messages—two tools with differing, but complementary methodologies, strengths, and weaknesses.

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Crawl, Walk, Run: Adding In-App Messages to Your Cross Channel Strategy

At Braze, we believe that a “crawl, walk, run” approach to in-app messages can encourage brands to build out the channel and reap its benefits. To help you get started, we’ve broken the process into three easy-to-follow stages.

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Organize Your Customer Engagement Efforts with Braze App Groups

Marketers need to ensure that all the information they’re collecting is actionable and informative...but also that there’s an order and a structure to the way they’re overseeing and monitoring these different experiences. That’s where the Braze platform’s app groups feature comes in.