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How Deliveroo and Trainline Achieve Empathy at Scale Through Brand Humanity

In a nutshell, there are emotional and functional attributes that contribute to what it takes for a brand experience to feel human to a consumer—the feelings your brand communications evoke, plus what your brand can do (the functional attributes) to drive that human perception. But how are brands achieving this?

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Humanized Marketing: Connecting With Customers on a Personal Level

Human relationships are dynamic and ever-changing; your customer engagement strategy should be, too. With that in mind, let’s take a look at three things you should consider when your brand is looking to engage with audiences on a human level.

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Braze Awarded Looker’s 2019 Best Platform Solution at the 2019 JOIN Conference

At Braze, we strive to provide best-in-class technology that allows our customers to quickly and effectively use that data—and partnering with best-in-class data visualization platform Looker is a key part of that effort. Whether you need to improve time-to-action, drive data adoption across teams, or create actionable customer segments, the Looker and Braze platforms work seamlessly to identify and address your data needs.

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Empathy at Scale is Central to Building Brand Humanity

If there were something you could do to ensure that two out of three of your customers would be loyal to your brand, would you do it? That’s the power of brand humanity in action. In his Day Two keynote at LTR 2019, special guest Dipanjan Chatterjee, Vice President and Principal Analyst for Forrester, emphasized the value that humanity adds in the age of Big Data and introduced the new Brand Humanity Study based on commissioned research conducted by Forrester Consulting on behalf of Braze.

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LTR 2019: How Effective Teams Use a Cross-Channel Strategy [VIDEO INSIDE]

There’s no one channel that can speak to all of today’s customers. Learn the best practices for mastering cross-channel engagement from this panel at the 2019 Long-Term Relationships (LTR) conference, featuring Swati Khattri, Sr. Manager, Mobile Marketing at realtor.com, Amrita Damani, Mobile Marketing Leader at Intuit Inc., Denise McGuane, Senior Manager, Consumer Marketing at Yelp, Ianina Lucca, Growth Director at Skyscanner, and Shoshanna Wodinsky, Tech Reporter at AdWeek.

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What's a Growth Team, Anyway?

More than 10 years ago, Facebook created the very first growth team. At the time of the team’s inception, Facebook had about 50M Monthly Active Users (MAU) and relatively flat growth. Not only did this move help turn Facebook into the giant we know today—with over 2 billion MAUs—but it pioneered the rise of a focused growth team.