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Forge 2020 Torchie Awards: Celebrating This Year’s Exceptional Achievements in Customer Engagement

We’re excited to host our second annual Torchie Award ceremony at Forge 2020 this year and recognize a new slate of Braze customers that have taken customer engagement to the next level. Let’s take a look at this year’s finalists.

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Data and the Financial Services Space: Where We Are and What It Means for Customer Engagement

It may be a challenge for brands in highly-regulated spaces, but meeting customer expectations is both possible and essential. To get there, marketers need to ensure that they strike the right balance between data privacy/security and innovation. Let’s dig into what that journey looks like and how financial services brands can make it as smooth and secure as possible.

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What’s Promotional Messaging, Anyway?

As a term, promotional messaging is fairly self-explanatory, however it can be hard for many brands to leverage this kind of outreach in ways that resonate with recipients. To make the most of this messaging type, we'll cover three strategies to best utilize promotions.

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What Smart Segmentation Looks Like

Segmentation makes it possible to use data to determine the best way to interact with different portions of an audience. The result? Increased engagement on multiple levels. Here’s how segmentation can work for you.

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The Road to SMS Marketing: Boost Engagement With Time-Sensitive Messaging

Time-sensitive campaigns—such as announcements about new products, services, or content—offer a great opportunity to connect with your customers and foster regular activity, especially among less engaged or potentially lapsing users. Here's how to get started.

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End of an Era: What Changes to Apple’s IDFA Mean for Marketing

At WWDC, Apple announced a major change in the way that brands gain access to their users’ IDFAs, potentially complicating existing marketing campaigns dependent on this key identifier. Learn what this means for your marketing program with our exclusive overview.