Here’s what we’ve posted about email

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How DraftKings Customizes Their Messaging With Liquid Personalization From Braze

What does it look like when you get personalization right? Well, DraftKings, a long-time customer of Braze, incorporates individualized content into their emails, push notifications and in-app messages—all using the Braze platform. Here's how they do it.

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iHeartRadio Australia Boosted Monthly Active Users by 17% With an Innovative Cross-Channel Campaign

iHeartRadio Australia’s August 2019 campaign stands out as a unique example of how legacy media can utilize multiple channels and human interaction to create brilliant experiences for their consumers. During the campaign, they saw a 17% boost in monthly active users.

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Enhance Cross-Channel Consumer Experiences, The Canva Way

Braze spoke to Emily Stewart, Global Head of CRM and Messaging at Canva, to discuss how the design tech brand used cross-channel marketing strategies powered by Braze to achieve a 20% increase in trials of their premium plan, a 15% increase in monthly active weekly newsletter users, and a 99.2% deliverability rate across emails.

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How to Ensure Your Emails Land in Gmail's Primary Tab

There’s no proven way to “beat” Gmail’s algorithm, but there are ways to ensure you’re providing valuable content to your customers. Check out what Andrew Barrett, Director of Email Deliverability at Braze, has to say on the subject.

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Email Must Knows: What's an Email Honey Pot?

Because honeypots are dispersed across the internet at random, it’s essential to practice good data hygiene. But what is a honeypot and how can you identify one?

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Email Must-Knows: What’s Batch and Blast Email?

At its core, a batch and blast email strategy is built around sending a big group of people the exact same email message, with no specific targeting or personalization of your outreach. Let's dive into why batch emailing is bad for business.