With today’s data and technology capabilities, everything moves faster. Customer engagement can be hyper-optimized with data-driven insights. Revenues can spike quickly if the right tools are used in the right ways. And as companies grow, their teams scale up accordingly. So how can you maintain a strong ethic of teamwork as your team grows in size and responsibility? And how do great leaders unite and motivate their expanding teams?
In a nutshell, there are emotional and functional attributes that contribute to what it takes for a brand experience to feel human to a consumer—the feelings your brand communications evoke, plus what your brand can do (the functional attributes) to drive that human perception. But how are brands achieving this?
If there were something you could do to ensure that two out of three of your customers would be loyal to your brand, would you do it? That’s the power of brand humanity in action. In his Day Two keynote at LTR 2019, special guest Dipanjan Chatterjee, Vice President and Principal Analyst for Forrester, emphasized the value that humanity adds in the age of Big Data and introduced the new Brand Humanity Study based on commissioned research conducted by Forrester Consulting on behalf of Braze.
When it comes to message prioritization, the world has changed. Brands should always seek to use the latest and greatest user behavior to inform the messages they send, in order to ensure that their conversation is crisp and relevant—but that's not always possible. Learn best practices for modern message prioritization in this exclusive overview.
The rise of mobile and a new landscape of engagement technologies has left a lot of companies looking for ways to use the tech at their disposal in ways that speak to the creative, the intuitive, the human. But what’s really possible when you bring these things together? And how can brands improve their customer engagement efforts once they have creativity and technology working side by side. Let's find out!