Here’s what we’ve posted about customer engagement

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The Canvas of Tomorrow: Where We’re Taking Our Customer Journey Builder in 2020 And Beyond

Creating sophisticated, multi-step, multivariate campaigns can feel intimidating, but Braze is here to help. We created Braze Canvas, our customer journey tool, to make building dynamic and responsive campaigns completely seamless. Originally launched in the summer of 2016, Canvas has been on quite the journey of its own!

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Consistency: The Key to Effective Customer Engagement

The key to their success is following through on marketing goals while maintaining a consistent, cohesive approach that leaves room for iteration and improvement. Given that, let’s explore what “consistency” really looks like when it comes to brilliant customer engagement.

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The Emotional Moments that Drive Customer Engagement

From life-changing celebrations to the little moments in between, there are plenty of opportunities to connect with consumers all year long. Check out our infographic to discover how to drive customer engagement beyond the holidays.

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Mastering Customer Engagement in an Increasingly Connected World

At the beginning of the decade, would you have believed it if one of your friends told you that in ten years you’d have a device in your home that could lock your doors, turn your lights on and off, make you coffee, and even entertain your kids? (Probably not.)

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5 Ingredients for a Successful Braze Canvas Recipe

Sometimes, it's not about the journey, but the destination. What if our marketing reflected that idea? Let’s take a look at five ingredients that you can mix into any Canvas to create the perfect customer journey.

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Exploring the Vertical Stack: Technology Is Customer Engagement’s Engine

Having the right technology isn’t a panacea—after all, you still need access to the right data and have the right approach to teamwork to reach your customer engagement goals—but it’s a necessary first step. Without a built-for-purpose vertical engagement stack, executing on your marketing strategy and meeting today’s consumer expectations will be a struggle at best.