Creating sophisticated, multi-step, multivariate campaigns can feel intimidating, but Braze is here to help. We created Braze Canvas, our customer journey tool, to make building dynamic and responsive campaigns completely seamless. Originally launched in the summer of 2016, Canvas has been on quite the journey of its own!
Having the right technology isn’t a panacea—after all, you still need access to the right data and have the right approach to teamwork to reach your customer engagement goals—but it’s a necessary first step. Without a built-for-purpose vertical engagement stack, executing on your marketing strategy and meeting today’s consumer expectations will be a struggle at best.