Braze is pleased to announce a powerful new messaging channel: Content Cards! This highly flexible messaging tool allows brands to highlight persistent content within their app or web experiences without interrupting customers’ browsing behavior. Read on for a look at this key new messaging channel and what it means for your customer engagement efforts.
The term “growth” gets thrown around a lot these days, in part because so many businesses are evolving and finding themselves forced to embrace new approaches and new technologies to thrive in a fast-changing landscape. So let's explore what growth is, what factors influence it, and how brands—especially in the retail space—can master the strategies that make growth possible.
From timing to triggers, design to data use, in-app messages are teed up to be an increasingly important part of a brand’s cross-channel marketing mix. They take your users from “welcome” to “welcome back,” “congratulations” to “keep trying” in a contextual way that, if done right, feels more like magic than messaging. Learn where we are today—and where this important messaging channel is headed.
SMS messages. You know what they are—you probably send and receive your share of texts every day. But while this digital messaging channel is popularly associated with communications between friends and family members for most consumers, it can also be a key outreach tool for brands. Thinking about using SMS in your marketing mix? Already sending SMS but looking to make sure you’re doing it the right way? Read on to learn more.
Push push notifications function similarly to poetry. The best ones spark emotion and drive you to act in a certain way. To better understand the poetry of great push, we spoke to two real-deal poets, Justin Boening and Laura Eve Engel, to unpack the structure, content, rhythm and voice of a handful of real-life push notifications.