Southeast Asia-based fashion retailer Pomelo uses technology to drive its business model, so when it came time to fuel promotional efforts, they turned to marketing automation to craft personalized referral and partnership campaigns. Braze and its partners offered the solution.
Customer onboarding is an important part of the marketing cycle, but it’s only the first step in a longer journey. When IBM needed to encourage customer retention and progression for its cloud platform services, it turned to Braze Alloys solution partner WillowTree and a cross-channel messaging approach, with impressive results.
Occurring annually in June, Pride month is a worldwide celebration of—and for—the LGBTQ+ community. It’s usually marked by parties and parades, but during the COVID-19 pandemic, those types of gatherings pose safety risks. When social network Grindr wanted to take Pride online, they turned to Braze Content Cards to provide a custom calendar of events for their users.
When the COVID-19 pandemic struck, one of the most-impacted industries was travel, as new restrictions and requirements threw millions of customers’ plans for a loop. Online travel agency Tiket.com used Braze to quickly leverage personalized, cross-channel communication at scale to keep customers up to date.