Building a technical product requires considering—and brutally triaging—an enormous number of potential enhancements. To help wrangle this chaos, I like to use three questions designed to help us look at product decisions from multiple perspectives, and triangulate the way forward.

We’ve found that our engineers, product managers, and product designers are looking for ways to share the ideas and learnings we’ve had while building the Braze platform from the ground up. There’s a lot of ground to cover—and that's why we're starting Building Braze: to share our experiences with a larger community