When the COVID-19 pandemic struck, one of the most-impacted industries was travel, as new restrictions and requirements threw millions of customers’ plans for a loop. Online travel agency Tiket.com used Braze to quickly leverage personalized, cross-channel communication at scale to keep customers up to date.
Online alcohol retailer BoozeBud offers rapid delivery of beverage products to quench the thirst of discerning drinkers in Australia at low prices. Utilizing Connected Content from Braze, BoozeBud supercharged personalization in its messaging and boosted email click-through by 69% and revenue by 59%. Learn more: https://www.braze.com/perspectives/article/boozebud-case-study
To keep fans engaged when live auto racing was suspended, NASCAR created a virtual racing series and partnered with Braze on a rich push notification campaign. The campaign saw a 40% conversion rate, an Android open rate of 9%, and an iOS open rate of 4%. Learn more: https://www.braze.com/perspectives/article/nascar-case-study-rich-push
While the classic messaging channels should still be at the core of your strategy, it’s important to assess new channels and gauge the right time to expand in order to keep up with customers. To help your team figure out where to go next, we’ve picked the top three up-and-coming channels you need to explore adding to your messaging strategy. Learn more: https://www.braze.com/perspectives/article/3-emerging-channels-to-add-to-your-cross-channel-strategy