For marketers looking to keep up, there are three kinds of API-related campaigns that can help support real-time, relevant customer experiences. Let's take a look at similarities, differences, and use cases of all three. Learn more here: https://www.braze.com/perspectives/article/the-3-key-types-of-api-messaging-campaigns
High Value Actions are typically a set of actions that you can predict will set up customers to be valuable to your business in the long term. Start by segmenting users into engagement maps, then work out how to move these customer groups through their lifecycle using incentives, content, and customer education.
Every consumer has an ideal time to message—the trick is knowing what it is. With Braze Intelligent Timing, you can automatically calculate each user's the optimal send time based on a statistical analysis of their past interactions with your app and messaging. The upshot? More impactful marketing campaigns.