The rise of mobile changed marketing—leading to more meaningful data collection and personalization, as well as higher customer expectations. But that change has also had an impact on how teams need to operate to effectively keep today's consumers engaged.
As customer engagement becomes more and more data-driven, it’s increasingly important that all areas of your organization are up to speed on your data and how it’s being handled. But far too many brands aren't thinking seriously about data latency and what it means for their customer engagement efforts. Get the scoop here.
An influencer in ecommerce and retail, Sephora has over 2,600 stores in 34 countries worldwide. Check out how the Southeast Asia branch of the beauty brand increased purchases in its Malaysia market by 132% using customized in-app messages and streaming data powered by Braze. Learn more: https://www.braze.com/perspectives/article/sephora-sea-case-study
At the end of the day, user retention is a measure of how well brands are meeting customer needs. And in recent years, we’ve begun to see more and more companies focusing their efforts onto holding and building relationships with their existing customers. For a deep dive into all things retention marketing, check out our exclusive guide: https://info.braze.com/2020-Retention-Guide-For-Modern-Marketers.html