Here’s what we’ve posted about Braze Buzz

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Mastering Black Friday: 4 Keys to Optimizing Customer Engagement During The Holiday Season

With billions of dollars in retail sales taking place every year during Black Friday and the Thanksgiving holiday weekend, brands need to seize every opportunity to get in front of consumers and make a real connection. To understand how customers engage with brands during the holidays, Braze analyzed the billions of messages sent by leading retail brands over the past three years (2017–2019) to reveal insights on how to most effectively reach consumers during the holiday season.

Braze Buzz

Braze Customer Burger King Takes Home the Titanium Lion at the Cannes Lions Festival

Burger King's brilliant mix of creativity, technology, and just the right amount of trolling in their #WhopperDetour campaign earns them the Titanium Lion at the Cannes Lions Festival 2019.

Braze Buzz

What Pride Means at Braze

This Pride Month, we centered our activites on giving back to the LGBTQIA+ community. Across our global offices, our teams put together events to both celebrate and support. Check out how we celebrated Pride this year, plus some highlights for how we work to make Braze inclusive year-round.

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Braze Announces Snowflake Partnership and Data Sharing Support

We're proud to announce our partnership with Snowflake, including Braze support for Snowflake Data Sharing

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A Big Year For Privacy Law: What’s Changed (and What It Means)

2018 has been a big year for privacy law—especially in the United States and Europe, where companies raced to meet the May 25 compliance deadline associated with the European Union (EU) General Data Protection Regulation (GDPR).

Braze Buzz

Braze: A New Name. A New Leadership Position

Today we are announcing that Appboy will soon be Braze. The word braze means to bond, to unite, or to join with considerable strength. Renaming our company to Braze is a representation of the strong, unwavering connection that our technology creates between people and the brands they love.