Look, nobody lives their whole life online. Understanding your customers’ locations and what they mean about who they are as individuals and what they value is a powerful way to personalize and improve the messages you send.
Instead of the static, list-based audiences of yesteryear, segmentation leverages real-time data to create constantly changing groups of individuals that move in and out of the target segment as they meet (or fail to meet) the defined criteria.
As marketing and customer engagement becomes increasingly data-driven and dependent on technology to reach its full potential, it's important to stay up on key—but underappreciated tools. Today, we take a look at the humble webhook.
Not sure what an API really is? Heard the term around the office and just nodded your head nervously? Looked it up on Urban Dictionary, then wondered silently why you thought Urban Dictionary would have a solid definition? Well, don’t worry—we’ve got you.
If you’re a marketer worth your salt (and of course you are), you’re likely amassing tons of data. So how does the data you’ve been accumulating and including in your messaging relate to personally identifiable information (PII, in the United States)? The answer depends on who you ask.
This Pride Month, we centered our activites on giving back to the LGBTQIA+ community. Across our global offices, our teams put together events to both celebrate and support. Check out how we celebrated Pride this year, plus some highlights for how we work to make Braze inclusive year-round.