Email—it's the oldest digital messaging channel and still one of the most effective. But while email may date from the Nixon administration, the way that consumers respond to this channel (and the way thoughtful marketing growth, and engagement teams leverage email) is in a state of flux. Get up to speed with what matters now when it comes to email and customer engagement.
At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.
To dig into what’s possible when a brand gets their act together and successfully marries data, technology, and teams to create consistent, powerful brand experiences (and also what happens when they really, really don’t), let's take a—fictional—look at two very different versions of one person's customer journey.