Here’s what we’ve posted about Best of 2018: Brilliant Experiences

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Emails on Email: 14 Perspectives on Email Marketing, Deliverability, Engagement, Best Practices, and More

Email—it's the oldest digital messaging channel and still one of the most effective. But while email may date from the Nixon administration, the way that consumers respond to this channel (and the way thoughtful marketing growth, and engagement teams leverage email) is in a state of flux. Get up to speed with what matters now when it comes to email and customer engagement.

The EQ Issue

In Conversation: UX at Braze

Product Designer Liza Timmins and Success Team Lead Scott Dzialo talk user experience at Braze.

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Brand Sensitivity Training

Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customer's needs, wants, interests, and time as first priority.

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Better and Better: The Braze Canvas Optimization Difference

At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.

Teams Issue

Broken Vs. Brilliant [Part 1]: Great Customer Engagement Starts at the Start

To dig into what’s possible when a brand gets their act together and successfully marries data, technology, and teams to create consistent, powerful brand experiences (and also what happens when they really, really don’t), let's take a—fictional—look at two very different versions of one person's customer journey.

Creativity Issue

Line and Meter… and Emojis? 🧐: The Poetics of Push Notifications

A rose is a rose is a... push notification? To give marketing, growth, and engagement teams a fresh look at something they spend big chunks of their lives poring over, we’ve asked two poets to do a textual analysis of a curated selection of anonymized real-life push notifications.