Issue 4 • July 2018

The Teams Issue

Teams Issue

Broken Vs. Brilliant [Part 1]: Great Customer Engagement Starts at the Start

To dig into what’s possible when a brand gets their act together and successfully marries data, technology, and teams to create consistent, powerful brand experiences (and also what happens when they really, really don’t), let's take a—fictional—look at two very different versions of one person's customer journey.

Teams Issue

Collaboration and the Customer Experience

The seamless customer experience is an illusion—but it’s one your team needs to sustain.

Teams Issue

Christmas in July: Here’s Why It’s Time to Start Planning Your Holiday Email Campaigns

We're in peak summertime, you know what that means: It's time to start planning for your holiday email campaigns. We dove in to last year's July & December email metrics to help your team prepare for the busiest season of the year. Check it out.


Personalized Permissions: Flex Your Functional Excellence With Braze Teams

An effective role and team permissioning tool isn’t just a seatbelt to help brands avoid disaster—it’s the power steering that helps you combine safety with effective performance. And however your organization is structured, Braze Teams is built to support your permissioning needs.

Teams Issue

Introducing Brazeball Cards: A Mini-Series on the People who Make Braze Tick

We're a customer engagement platform, yes. But we're also a team of over 240 employees around the world. That's why we're introducing our new employee highlight feature, Brazeball Cards. Learn about the people who make Braze, Braze.


Broken Vs. Brilliant [Part 2]: Help Your Customer Engagement Efforts Take Flight

In today’s fast-moving, digital-first world, marketing thought leaders never stop talking about the importance of making a strong first impression. But once you get past first impressions, flash matters less—and substance matters more. To dig into these questions, we’ve put together another installment of our Broken Vs. Brilliant video series.

Teams Issue

What’s Unbounded Data, Anyway?

In the world of marketing, the difference between milliseconds and minutes (or days) matters. To make the most of your customer engagement programs, knowing whether your data is unbounded is key.


Broken Vs. Brilliant [Part 3]: Sticking The Customer Engagement Landing

When it comes to customer engagement, a lot of brands miss the full picture. Once a given user is engaged with your app or website, the experience you give them there is the central factor to whether they grow into a loyal customer To explore how to make that experience happen, we’ve put together another installment of our Broken Vs. Brilliant video series.

Teams Issue

Your Silos Are Showing: The How and Why of Fostering Collaboration at a Time of Accelerating Digital Transformation

Braze SVP of Marketing, Marissa Aydlett, with leaders from Google, Deloitte, Twitter, and Quartz on what it takes to face and break down the organizational silos on your team.


Broken Vs. Brilliant [Part 4]: The Final Judgment

The end of a long journey is always a time to pause and take stock, and that’s just as true for any major segment of the customer journey. To dig into how to handle this unique-but-essential part of the customer/brand relationship, we’ve put together one last installment of our Broken Vs. Brilliant video series.



Braze Receives Series E Funding

Braze announced an $80 million Series E round led by Meritech, a venture capital company with investments in leading technology brands such as Facebook, MuleSoft, and Salesforce.

The Passion Issue

Keeping the Spark Alive: 5 Theories to Better Your Customer Relationships, Inspired by Relationships

Customer/brand relationships are built on communication, trust, chemistry, and a fulfillment of needs. Sound familiar?


Braze (formerly Appboy) Named a Leader in 2018 Gartner Magic Quadrant for Mobile Marketing Platforms

We’re proud to announce that Braze (formerly Appboy) was named a Leader in the first-ever Gartner Magic Quadrant for Mobile Marketing Platforms. We placed highest for our ability to execute out of the 15 vendors evaluated.

Cross-Channel Onboarding Guide

First impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships.

Get the Guide