As 2019 gets underway, one of the big questions facing brands big and small around the world is: what does the new year hold for global data privacy and security? We sat down with our SVP of Legal, General Counsel, and Corporate Secretary Susan Wiseman and Associate General Counsel and Senior Director (EMEA) Marjorie Armitage, who have been on the front lines of this evolving space in recent years. Read on to see them map out their predictions for the coming year:
Modern life can feel frantic. There’s so many technologies out there, so much noise and distraction. To engage customers effectively these days, you have to speak to people where they are—and a lot of people (billions and billions of them) can be reached in one specific kind of place, namely OTT messaging platforms. Read on for a look at these platforms and their business messaging capabilities.
As customer engagement becomes more and more data-driven, it’s increasingly important that all areas of your organization are up to speed on your data and how it’s being handled. But far too many brands aren't thinking seriously about data latency and what it means for their customer engagement efforts. Get the scoop here.
Security and data privacy have always been a key focus for us at Braze. Now, after a long and thorough process, I’m proud to share that Braze has successfully completed its SOC 2 Type 2 audit and ISO 27001 certification during the 2018 calendar year. These key new security steps mean that our customers can feel even more confident that we do what we say we do with respect to our security controls.
Email—it's the oldest digital messaging channel and still one of the most effective. But while email may date from the Nixon administration, the way that consumers respond to this channel (and the way thoughtful marketing growth, and engagement teams leverage email) is in a state of flux. Get up to speed with what matters now when it comes to email and customer engagement.
A New Era of Data Agility: Introducing Braze Alloys
Dive into the Braze Technology Ecosystem and learn more about how we leverage 45 partners to help you deliver brilliant experiences to your consumers.See All Partners