Issue 8 • January 2019

The Predictions Issue

The Predictions Issue

Defining Compliance: Where Global Data Privacy and Security Are Headed in 2019

As 2019 gets underway, one of the big questions facing brands big and small around the world is: what does the new year hold for global data privacy and security? We sat down with our SVP of Legal, General Counsel, and Corporate Secretary Susan Wiseman and Associate General Counsel and Senior Director (EMEA) Marjorie Armitage, who have been on the front lines of this evolving space in recent years. Read on to see them map out their predictions for the coming year:

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More than Just a Language App: How busuu Used Connected Content to Become a Supportive and Friendly Coach for Foreign Language Learners

Language app busuu wanted to take on the role of helpful, supportive coach, keeping its users on track for their Study Plans. Read on to see how dynamic personalization, cross-channel messaging, and some human empathy in campaign planning helped them get there (with great results, too!).

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Automation’s Human Factor: What AI Means for Customer Engagement

To explore the challenges and best practices that come with using AI to support brilliant customer experiences, we spoke to thought leaders on the subject from Grubhub, Neura, and Overstock.com at last fall’s LTR conference. Read on for their insights!

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Brazeball Cards: The Braze Team Talks 2019 Predictions

Get to know our team at Braze and their predictions for 2019!

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What’s OTT Business Messaging, Anyway?

Modern life can feel frantic. There’s so many technologies out there, so much noise and distraction. To engage customers effectively these days, you have to speak to people where they are—and a lot of people (billions and billions of them) can be reached in one specific kind of place, namely OTT messaging platforms. Read on for a look at these platforms and their business messaging capabilities.

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Toward a Truly Connected Future: What Marketers Can Learn from CES 2019

CES—it's not just a consumer electronics show anymore. It's an opportunity for brands big and small to take the temperature of the technology landscape—and gather clues about where the world is going. So let’s take a look at the big trends at CES 2019 and what they mean for marketers…

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Data Latency: What You Need to Know Right Now (Or Pretty Soon, Anyway)

As customer engagement becomes more and more data-driven, it’s increasingly important that all areas of your organization are up to speed on your data and how it’s being handled. But far too many brands aren't thinking seriously about data latency and what it means for their customer engagement efforts. Get the scoop here.

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A Dedication to Security: Braze Receives ISO 27001 Certification and Successfully Completes SOC 2 Type 2 Audit

Security and data privacy have always been a key focus for us at Braze. Now, after a long and thorough process, I’m proud to share that Braze has successfully completed its SOC 2 Type 2 audit and ISO 27001 certification during the 2018 calendar year. These key new security steps mean that our customers can feel even more confident that we do what we say we do with respect to our security controls.

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A Year of Braze: Our Top Ten Moments from 2018

We've been Braze for a full year! Check out our favorite moments of 2018.

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Emails on Email: 14 Perspectives on Email Marketing, Deliverability, Engagement, Best Practices, and More

Email—it's the oldest digital messaging channel and still one of the most effective. But while email may date from the Nixon administration, the way that consumers respond to this channel (and the way thoughtful marketing growth, and engagement teams leverage email) is in a state of flux. Get up to speed with what matters now when it comes to email and customer engagement.

A New Era of Data Agility: Introducing Braze Alloys

Dive into the Braze Technology Ecosystem and learn more about how we leverage 45 partners to help you deliver brilliant experiences to your consumers.

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