Customer/brand relationships are built on communication, trust, chemistry, and a fulfilment of needs. Sound familiar?
Issue 6 • October 2018
The Passion Issue
The Passion Issue
Brazeball Cards: A Celebration of the Passion Project
In this edition of Brazeball Cards, we're exploring our team members' passion projects and how they impact their work at Braze.
The Passion Issue
Fire in the Belly: What It Takes to Embrace Innovation
Some think passion is a weakness. Many believe the workplace is no place for passion. Deloitte's Sharon Harris sees things differently. For her, passion has been a sustaining force that's allowed her to move forward professionally and embrace innovation despite the challenges she's faced.
product
Smarter, Stronger, More Flexible: Explore the Future of Connections with Braze Alloys
To make it easier for Braze clients to make their vision of a comprehensive, interconnected tech ecosystem a reality, we're pleased to announced Braze Alloys, a major evolution of how the Braze platform interacts with other best-in-class technologies.
The Passion Issue
The Humanity Difference: Introducing the Braze Brand Humanity Index
At LTR 2018, we announced a new, precedent-setting piece of commissioned research, conducted by Forrester Consulting on behalf of Braze. We call it the Braze Brand Humanity Index. Introducing the study was Vice President and Principal Analyst at Forrester Research, Dipanjan Chatterjee, along with Braze President and Chief Customer Officer, Myles Kleeger.
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What’s Location Marketing, Anyway?
Look, nobody lives their whole life online. Understanding your customers’ locations and what they mean about who they are as individuals and what they value is a powerful way to personalize and improve the messages you send.
Recommended
LTR
Be Human: Exploring The Human Side of Customer Relationships at LTR 2018
Two days. 25+ sessions. More than 50 speakers. Hundreds and hundreds of attendees. This year’s Long-Term Relationships (LTR) conference, held October 3-4, 2018, in New York City, highlighted the challenges and opportunities presented by the rise of mobile and emerging technologies and their complicated impact on today’s customer experience.
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Brand Sensitivity Training
Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customer's needs, wants, interests, and time as first priority.
Feature
Better and Better: The Braze Canvas Optimization Difference
At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.
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Cross-Channel Onboarding Guide
First-Impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships.
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