Issue 6 • October 2018

The Passion Issue

The Passion Issue

Keeping the Spark Alive: 5 Theories to Better Your Customer Relationships, Inspired by Relationships

Customer/brand relationships are built on communication, trust, chemistry, and a fulfilment of needs. Sound familiar?

The Passion Issue

Brazeball Cards: A Celebration of the Passion Project

In this edition of Brazeball Cards, we're exploring our team members' passion projects and how they impact their work at Braze.

The Passion Issue

Fire in the Belly: What It Takes to Embrace Innovation

Some think passion is a weakness. Many believe the workplace is no place for passion. Deloitte's Sharon Harris sees things differently. For her, passion has been a sustaining force that's allowed her to move forward professionally and embrace innovation despite the challenges she's faced.

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Smarter, Stronger, More Flexible: Explore the Future of Connections with Braze Alloys

To make it easier for Braze clients to make their vision of a comprehensive, interconnected tech ecosystem a reality, we're pleased to announced Braze Alloys, a major evolution of how the Braze platform interacts with other best-in-class technologies.

The Passion Issue

The Humanity Difference: Introducing the Braze Brand Humanity Index

At LTR 2018, we announced a new, precedent-setting piece of commissioned research, conducted by Forrester Consulting on behalf of Braze. We call it the Braze Brand Humanity Index. Introducing the study was Vice President and Principal Analyst at Forrester Research, Dipanjan Chatterjee, along with Braze President and Chief Customer Officer, Myles Kleeger.

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What’s Location Marketing, Anyway?

Look, nobody lives their whole life online. Understanding your customers’ locations and what they mean about who they are as individuals and what they value is a powerful way to personalize and improve the messages you send.

Recommended

LTR

Be Human: Exploring The Human Side of Customer Relationships at LTR 2018

Two days. 25+ sessions. More than 50 speakers. Hundreds and hundreds of attendees. This year’s Long-Term Relationships (LTR) conference, held October 3-4, 2018, in New York City, highlighted the challenges and opportunities presented by the rise of mobile and emerging technologies and their complicated impact on today’s customer experience.

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Brand Sensitivity Training

Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customer's needs, wants, interests, and time as first priority.

Feature

Better and Better: The Braze Canvas Optimization Difference

At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.

Cross-Channel Onboarding Guide

First-Impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships.

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