Issue 16 • January 2020

The Loyalty Issue

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Humanized Marketing: Connecting With Customers on a Personal Level

Human relationships are dynamic and ever-changing; your customer engagement strategy should be, too. With that in mind, let’s take a look at three things you should consider when your brand is looking to engage with audiences on a human level.

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Drive Stronger Engagement With New Braze Alloys Loyalty and Promotion Partners Talon.One and Voucherify

By using these integrations in concert with Braze, brands can automate the process of creating personalized promo codes and other promotional materials and then seamlessly insert them into your customer engagement campaigns. What does that look like?

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5 Ingredients for a Successful Braze Canvas Recipe

Sometimes, it's not about the journey, but the destination. What if our marketing reflected that idea? Let’s take a look at five ingredients that you can mix into any Canvas to create the perfect customer journey.

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What’s a Conversion, Anyway?

For every brand email, push notification, in-app or in-browser message, and, yes, even direct mail campaign that motivates people to take action, your team can (and should) gauge that impact—and conversions are one of the most telling marketing metrics to track.

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Mastering IP Warming, the Grubhub Way

To help you better understand how IP warming works and what a successful warming program can look like, we sat down with Christine Hill, CRM & Email Marketer at Grubhub. Hill, a veteran of numerous warming programs, shared her best practices and advice for setting yourself up for success with IP warming and migrations.

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HelpAround Medical Uses Braze and Neura to Boost Retention by 60%

HelpAround, one of the first mobile health platforms for the $219B specialty drug industry, guides patients through complex treatments by streamlining a network of patient services into the palm of each patient’s hand. Using Braze and its tech partner, Neura, HelpAround was able to increase user retention rates by 60% and app engagement rates by 55%.

Next-Generation Email Webinar

Join Braze Cofounder and CEO Bill Magnuson for an exploration of next-generation email: what it is, why it matters, and how to use it to stay relevant in the era of mobility and AI.

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