Issue 13 • September 2019

The Innovation Issue

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Honor Every Customer’s Outreach Preferences: Introducing Intelligent Channel

To support better customer messaging, Braze is pleased to announce a new addition to our Intelligence Suite: Intelligent Channel. This new audience filter makes it easier for marketing, growth, and engagement teams to ensure that they’re contacting each customer via their preferred engagement channel, as determined by their past engagement behavior.

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Mastering Provisional Push: What Marketers Need to Know

Though it was first released over a year ago, provisional push is one of the most powerful new tools marketers have to get the attention of their users and prove the value that their push notifications can provide in real time. Learn how to get started with our exclusive overview.

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Is Your Marketing Strategy Really Data-Driven?

We live in an era where Facebook knows you better than your mother. Yet marketers still struggle to collect and track data—let alone make meaningful decisions with it. So how can you know if your strategy is data-driven? Let’s start by looking at the types of data most marketers collect, and how it can improve your marketing efforts.

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The Changing Face of Location-Based Marketing: What iOS 13 and Android 10 Mean for Customer Engagement

Location, location, location—knowing where your customers are is one of the best ways to serve up the relevant, responsive brand experiences that today’s consumers crave. But GDPR and other legislation has complicated the picture for marketers. Learn how Apple and Google's updated mobile operating systems are impacting the way location-based marketing is done.

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How Email Can Stay Relevant in the Era of Mobile and AI

Email has stood the test of time. And no matter how many new devices are built, how new platforms may evolve, email marketing is here to stay. The question is: How can marketers make the most of it in an era defined by the rise of mobile and the emergence of automation?

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How to Build a Best-in-Class Data Collection Strategy

Great marketing is built on data, but not all data is created equally. If your brand is going to build its marketing strategy around data, you need to be confident that the information you’re collecting is accurate, up to date, and capable of having a meaningful impact on your customer engagement efforts. To get there, you need an effective data collection strategy.

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Keep the Conversation Going: Exploring In-The-Moment Message Prioritization

When it comes to message prioritization, the world has changed. Brands should always seek to use the latest and greatest user behavior to inform the messages they send, in order to ensure that their conversation is crisp and relevant—but that's not always possible. Learn best practices for modern message prioritization in this exclusive overview.

Recommended

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Sign In with Apple: What It Is (And What It Means for Marketers)

Over the past few years, we’ve seen the implementation of the EU’s General Data Protection Regulation (GDPR) and the looming January 2020 enforcement date of the California Consumer Privacy Act (CCPA). We’ve also seen Apple make headlines with its newfound dedication to privacy, a focus exemplified by their new Sign In with Apple feature. Learn what it is and what it means for marketers.

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How Email Can Stay Relevant in the Era of Mobile and AI

Email has stood the test of time. And no matter how many new devices are built, how new platforms may evolve, email marketing is here to stay. The question is: How can marketers make the most of it in an era defined by the rise of mobile and the emergence of automation?

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Sneak Your Way Into the Inbox With These 3 Weird Tricks

Nearly anyone can send an email—but having it arrive in the inbox and then get opened can seem like a little art, a little science, and a smidge of sorcery. While magic never hurt anything, even mere mortals can protect their inbox placement and see impressive email metrics by building their email marketing plan around these foundational guidelines.

Next-Generation Email Webinar

Join Braze Cofounder and CEO Bill Magnuson for an exploration of next-generation email: what it is, why it matters, and how to use it to stay relevant in the era of mobility and AI.

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