There's a lot of noise out there when it comes to customer engagement—endless notifications and emails and ads for consumers to process and decide if they're worth paying attention to. To break through this fog of outreach, brands must demonstrate through thoughtful, relevant messaging that they can provide real value to the people they’re trying to reach. And to do that, you need personalization.
Issue 5 • September 2018
The EQ Issue
Feature
Lifecycle Marketing and the Braze Canvas Difference
At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.
Feature
The Impact of Making an Impact: How the American Cancer Society Uses Personalized Push Notifications to Drive Engagement
Emoji-filled, mission-aligned messages boost fundraising efforts by showing participants the impact of their contribution.
Feature
Don’t Do It Just to Do It: Thoughtful Personalization and the Post-GDPR Landscape
For many marketers, a lack of understanding around what personalization really is (and the concrete steps needed to get there) plays a major role in holding brands back from unlocking the considerable value of this essential strategy. But there's another big roadblock that marketers have to deal with—uncertainty around customer data and how they're allowed to use it.
Feature
What's Dynamic Segmentation, Anyway?
Instead of the static, list-based audiences of yesteryear, segmentation leverages real-time data to create constantly changing groups of individuals that move in and out of the target segment as they meet (or fail to meet) the defined criteria.
feature
Brand Sensitivity Training
Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customer's needs, wants, interests, and time as first priority.
The EQ Issue
Real-Time in No Time: Reducing Time-to-Insight with Looker Blocks
Brilliant customer experiences are built on data. But the vast majority of the information being collected by brands is never used. To help change that, Braze is pleased to announced the launch of custom-made Looker Blocks to help our customers visualize and understand their data faster and more effectively.
The EQ Issue
In Conversation: UX at Braze
Product Designer Liza Timmins and Success Team Lead Scott Dzialo talk user experience at Braze.
Recommended
The Passion Issue
Fire in the Belly: What It Takes to Embrace Innovation
Some think passion is a weakness. Many believe the workplace is no place for passion. Deloitte's Sharon Harris sees things differently. For her, passion has been a sustaining force that's allowed her to move forward professionally and embrace innovation despite the challenges she's faced.
LTR
Be Human: Exploring The Human Side of Customer Relationships at LTR 2018
Two days. 25+ sessions. More than 50 speakers. Hundreds and hundreds of attendees. This year’s Long-Term Relationships (LTR) conference, held October 3-4, 2018, in New York City, highlighted the challenges and opportunities presented by the rise of mobile and emerging technologies and their complicated impact on today’s customer experience.
Feature
A Big Year For Privacy Law: What’s Changed (and What It Means)
2018 has been a big year for privacy law—especially in the United States and Europe, where companies raced to meet the May 25 compliance deadline associated with the European Union (EU) General Data Protection Regulation (GDPR).
Cross-Channel Onboarding Guide
First impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships.
Get the Guide
