Issue 5 • September 2018

The EQ Issue

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Inside Personalization: The Power and Promise of Message Customization

There's a lot of noise out there when it comes to customer engagement—endless notifications and emails and ads for consumers to process and decide if they're worth paying attention to. To break through this fog of outreach, brands must demonstrate through thoughtful, relevant messaging that they can provide real value to the people they’re trying to reach. And to do that, you need personalization.

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Better and Better: The Braze Canvas Optimization Difference

At its core, Braze Canvas is designed to make it easy for marketing, growth, and engagement teams to manage their customer relationships. For global freelance services marketplace Fiverr, having those capabilities was essential as they grew their business—and using Braze made it possible significantly boost the impact of their innovative engagement strategy.

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The Impact of Making an Impact: How the American Cancer Society Uses Personalized Push Notifications to Drive Engagement

Emoji-filled, mission-aligned messages boost fundraising efforts by showing participants the impact of their contribution.

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Don’t Do It Just to Do It: Thoughtful Personalization and the Post-GDPR Landscape

For many marketers, a lack of understanding around what personalization really is (and the concrete steps needed to get there) plays a major role in holding brands back from unlocking the considerable value of this essential strategy. But there's another big roadblock that marketers have to deal with—uncertainty around customer data and how they're allowed to use it.

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What's Dynamic Segmentation, Anyway?

Instead of the static, list-based audiences of yesteryear, segmentation leverages real-time data to create constantly changing groups of individuals that move in and out of the target segment as they meet (or fail to meet) the defined criteria.

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Brand Sensitivity Training

Personalization isn’t all first names and product recommendations; it’s a tool for thoughtful communication. Smart brands will learn to lead from the front, putting their customers needs, wants, interests, and time as first priority.

Cross-Channel Onboarding Guide

First-Impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships.

Get the Guide
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