Issue 15 • December 2019

The Data Issue


Under the Hood: The Nuts and Bolts of Using Braze with a CDP

Over the past few years, we’ve seen a significant increase in the number of Braze customers choosing to pair our platform with a CDP solution, which are intended to help companies unify and better manage data. Let's look into the how and why.


The Half-Life of Customer Data

In an age when privacy is a hot-button issue, customers expect a more sophisticated experience when they share their data with brands. It’s mission-critical for brands to demonstrate value in their customer’s moments of need by acting on insights gleaned from their data. Otherwise, the value of customer data—and the value of your brand in the eyes of your customer—begins to degrade.


Empathy at Scale by the Numbers: How the Right Technology Can Power True Brand Humanity

Last year, Braze put our mission to forge human connections between people and the brands they love to the test. We knew how important it was to join people, technology, and teams to deliver relevant and memorable experiences—but what about data to back it up? With that focus in mind, we commissioned a study by Forrester Consulting to determine exactly what today’s consumers want out of the brands they communicate with.


Mastering Black Friday: 4 Keys to Optimizing Customer Engagement During The Holiday Season

With billions of dollars in retail sales taking place every year during Black Friday and the Thanksgiving holiday weekend, brands need to seize every opportunity to get in front of consumers and make a real connection. To understand how customers engage with brands during the holidays, Braze analyzed the billions of messages sent by leading retail brands over the past three years (2017–2019) to reveal insights on how to most effectively reach consumers during the holiday season.


Key Things Every Brand Should Know About CCPA

With the California Consumer Privacy Act (CCPA) scheduled to begin enforcement on January 1, 2020, the privacy revolution kicked off by GDPR has come home to roost for American companies. So what does it mean for your brand?



Braze Winter 2020 Product Launch: Unifying Communications to Unlock Customer Loyalty

Each season, Braze gives its customers an exclusive look at an array of new features, tools, and functionalities for the Braze platform. This winter, Braze is introducing eight new or updated features that seamlessly integrate into your existing messaging campaigns. Strengthen customer loyalty and amplify your brand with new AI/ML features, easy orchestration, and powerful partnerships. After all, what says winter more than a cozy sweater, dogs in booties, and some brand new Braze features?

braze buzz

Where Marketing Is Going: Braze CEO Bill Magnuson on Evolving Your Approach to Customer Data

Bill Magnuson, Cofounder and CEO of Braze, joined leaders from Adobe, AT&T, Deloitte, and Google on the mainstage of this year’s Consumer Electronics Show (CES) in Las Vegas for a discussion exploring how organizations can own their own data and leverage it more effectively in today’s fast-changing business landscape. Get all the insights here!


5 Ingredients for a Successful Braze Canvas Recipe

Sometimes, it's not about the journey, but the destination. What if our marketing reflected that idea? Let’s take a look at five ingredients that you can mix into any Canvas to create the perfect customer journey.

A New Era of Data Agility: Introducing Braze Alloys

Dive into the Braze Technology Ecosystem and learn more about how we leverage 45 partners to help you deliver brilliant experiences to your consumers.

See All Partners