Issue 12 • July 2019

The Channels Issue

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The Emerging Channel Space Race: All the (Possible) Next Big Things, From Connected Car Notifications to VR Messages

At Braze, messaging channels are our bread and butter—so differentiating which new channels are ready for primetime, on the cusp, and which are still more concept than execution is central to our business. Let's explore what’s happening with today’s emerging channels and what it means for the future of your engagement strategy.

The Channels Issue

The Braze@Braze Chronicles: Using Email to Keeping the Small-Team Feel in a Rapidly Growing Global Organization

We’re growing at a rapid pace here at Braze, with new employees joining the team every week across our offices in New York, San Francisco, London, and Singapore. Learn how we're leveraging the Braze platform to power a welcome email experience that helps keep that small-team feel.

The Channels Issue

Understanding “Growth”—and What It Means for Retailers

The term “growth” gets thrown around a lot these days, in part because so many businesses are evolving and finding themselves forced to embrace new approaches and new technologies to thrive in a fast-changing landscape. So let's explore what growth is, what factors influence it, and how brands—especially in the retail space—can master the strategies that make growth possible.

The Channels Issue

What’s SMS Marketing, Anyway?

SMS messages. You know what they are—you probably send and receive your share of texts every day. But while this digital messaging channel is popularly associated with communications between friends and family members for most consumers, it can also be a key outreach tool for brands. Thinking about using SMS in your marketing mix? Already sending SMS but looking to make sure you’re doing it the right way? Read on to learn more.

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Introducing Content Cards: Exploring This Innovative New Messaging Channel

Braze is pleased to announce a powerful new messaging channel: Content Cards! This highly flexible messaging tool allows brands to highlight persistent content within their app or web experiences without interrupting customers’ browsing behavior. Read on for a look at this key new messaging channel and what it means for your customer engagement efforts.

The Channels Issue

How BlaBlaCar Used Smart Testing to Boost Open Rates by Up to 24%

For BlaBlaCar, their optimization process began with a clear goal. The company wanted to reach its customers as effectively as possible via email while also maximizing its email open rates. BlaBlaCar’s clarity about what metrics mattered for its business and where it wanted to see improvement made it easier for its marketers to determine where to focus (and, eventually, what to test).

The Channels Issue

In-App Messages of the Future: More Magic than Marketing

From timing to triggers, design to data use, in-app messages are teed up to be an increasingly important part of a brand’s cross-channel marketing mix. They take your users from “welcome” to “welcome back,” “congratulations” to “keep trying” in a contextual way that, if done right, feels more like magic than messaging. Learn where we are today—and where this important messaging channel is headed.

Recommended

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Braze Named Leader in Gartner Magic Quadrant for Mobile Marketing Platforms for Second Consecutive Year

For the second consecutive year, Braze has been named a Leader in Gartner's Magic Quadrant for Mobile Marketing Platforms. The report assesses vendors’ Ability to Execute and Completeness of Vision when it comes to supporting brands’ mobile marketing efforts.

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A Digital-First Paper Anniversary: The First Year of Braze Magazine and Perspectives, As Told by the People Who Built It

Over the past year, Braze has embarked on a major initiative that has drawn on Agile frameworks, inspiration from traditional print media, Braze proprietary data, and more to reimagine our content experience and the systems supporting it in fundamental ways. To mark the one-year anniversary of the launch of our Braze Perspective digital content hub and the first print edition of Braze Magazine, we’re taking an exclusive look at the data, tech, and teams that made it all possible.

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Protect Your Email Program (and Your Customers) with Data Anonymization and Minimization

For email marketers, worries about data security and compliance go hand-in-hand with the awareness that data is essential to modern customer engagement. But what if there was a way to protect yourself and your brand without hampering your email engagement strategy?

Cross-Channel Onboarding Guide

First impressions are everything, even in marketing. See how a cross-channel onboarding campaign can be the beginning of long-term customer relationships.

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