Featured Braze Perspectives


The Vertically Integrated Stack

To meet the needs of today's always-on, mobile-first consumer, brands need to ensure that they have technologies on hand that can operate in coordinated, seamless ways to serve up exceptional experiences. Learn how a vertically integrated tech stack can help make that possible.

braze buzz

Braze Named to Forbes Cloud 100 for Third Consecutive Year

Braze is excited to announce that it has been named to the Forbes Cloud 100 for 2020! We feel incredibly proud of Forbes’ ongoing recognition of Braze as a leader in the cloud space. Thank you to every Braze employee who made it possible for us to receive this honor for the third year in a row.


How Braze Makes Black Friday Messaging Campaigns Possible at Scale

The period from Black Friday to Cyber Monday is a key annual moment for retailers, and for marketing teams looking to reach consumers with critical messaging. Doing so successfully requires a platform with stability, speed, and reliability. Here’s how Braze makes effective Black Friday messaging possible.


The Road to SMS Marketing: Driving Stronger Channel Engagement with Segmentation

Though often overlooked as a customer engagement channel, SMS marketing campaigns generate seriously impressive open rates. To move from high open rates to high engagement takes a strategic approach. Here's how.


All (Operating) Systems Go: Get Ready for Android 11 and iOS 14

Let’s take a look at the most impactful updates associated with iOS 14 and Android 11 and explore how marketers and brands can carve out productive, compliant positions in Google and Apple’s new privacy-centric universe.


Exploring Data Latency with Braze Currents

As customer engagement becomes more and more data-driven, it’s increasingly important that all areas of your organization are up to speed on your data and how it’s being handled. But far too many brands aren't thinking seriously about data latency and what it means for their customer engagement efforts. Get the scoop here.