The CMO role is changing, as data-driven decision making enables continuous improvement and strengthens accountability. As teams adapt to a world where behavioral, demographic, and location data influence nearly every customer interaction, how do we keep the human touch that drives success? At this year’s Long-Term Relationships (LTR) Conference, we explored the evolving perspective and responsibilities of the CMO. Featuring experts from STASH, Turo, and the CMO Network at Forbes.
When you have hundreds of emails to wade through and someone manipulates you like that in order to get you to open their message, they’re making a strategic error: You may get that open, but you’re training your customers that they can’t trust the outreach you send. It's important to ensure that you’re talking to your customers thoughtfully. So let’s dig into the five rules that brands should keep in mind when they think about the email campaigns they send.
From startups to enterprise brands—at this year’s Long-Term Relationships (LTR) Conference, we explored the way many brands lean on agencies, consultancies, and other solutions partners to ensure that they’re doing things right. Braze Senior Director of Partnerships & Channel Dave Goldstein sat down with Steven Moy, the CEO of Barbarian, one of our solutions partners.
Having the right technology isn’t a panacea—after all, you still need access to the right data and have the right approach to teamwork to reach your customer engagement goals—but it’s a necessary first step. Without a built-for-purpose vertical engagement stack, executing on your marketing strategy and meeting today’s consumer expectations will be a struggle at best.