Featured Braze Perspectives

six pillars

The Six Pillars of Braze Alloys: Data Augmentation

In 2018, we launched Braze Alloys in order to simplify the process of creating a bespoke customer engagement ecosystem. When it comes to technology partners, our Braze Alloys partnership hub is built around six distinct categories—this week, we’ll be exploring Data Augmentation partners.


Under the Hood: The Nuts and Bolts of Using Braze with a CDP

Over the past few years, we’ve seen a significant increase in the number of Braze customers choosing to pair our platform with a CDP solution, which are intended to help companies unify and better manage data. Let's look into the how and why.


HelpAround Medical Uses Braze and Neura to Boost Retention by 60%

HelpAround, one of the first mobile health platforms for the $219B specialty drug industry, guides patients through complex treatments by streamlining a network of patient services into the palm of each patient’s hand. Using Braze and its tech partner, Neura, HelpAround was able to increase user retention rates by 60% and app engagement rates by 55%.


What’s a Conversion, Anyway?

For every brand email, push notification, in-app or in-browser message, and, yes, even direct mail campaign that motivates people to take action, your team can (and should) gauge that impact—and conversions are one of the most telling marketing metrics to track.


Email Must Knows: What's an Email Honey Pot?

Because honeypots are dispersed across the internet at random, it’s essential to practice good data hygiene. But what is a honeypot and how can you identify one?

braze buzz

Where Marketing Is Going: Braze CEO Bill Magnuson on Evolving Your Approach to Customer Data

Bill Magnuson, Cofounder and CEO of Braze, joined leaders from Adobe, AT&T, Deloitte, and Google on the mainstage of this year’s Consumer Electronics Show (CES) in Las Vegas for a discussion exploring how organizations can own their own data and leverage it more effectively in today’s fast-changing business landscape. Get all the insights here!