Featured Braze Perspectives


Email Must Knows: What's an Email Honey Pot?

Because honeypots are dispersed across the internet at random, it’s essential to practice good data hygiene. But what is a honeypot and how can you identify one?

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Where Marketing Is Going: Braze CEO Bill Magnuson on Evolving Your Approach to Customer Data

Bill Magnuson, Cofounder and CEO of Braze, joined leaders from Adobe, AT&T, Deloitte, and Google on the mainstage of this year’s Consumer Electronics Show (CES) in Las Vegas for a discussion exploring how organizations can own their own data and leverage it more effectively in today’s fast-changing business landscape. Get all the insights here!


Empathy at Scale by the Numbers: How the Right Technology Can Power True Brand Humanity

Last year, Braze put our mission to forge human connections between people and the brands they love to the test. We knew how important it was to join people, technology, and teams to deliver relevant and memorable experiences—but what about data to back it up? With that focus in mind, we commissioned a study by Forrester Consulting to determine exactly what today’s consumers want out of the brands they communicate with.


The Six Pillars of Braze Alloys: Additional Channels

In 2018, we launched Braze Alloys in order to simplify the process of creating a bespoke customer engagement ecosystem. When it comes to technology partners, our Braze Alloys partnership hub is built around six distinct categories—this week, we’ll be exploring Additional Channels partners.


Drive Stronger Engagement With New Braze Alloys Loyalty and Promotion Partners Talon.One and Voucherify

By using these integrations in concert with Braze, brands can automate the process of creating personalized promo codes and other promotional materials and then seamlessly insert them into your customer engagement campaigns. What does that look like?


Key Things Every Brand Should Know About CCPA

With the California Consumer Privacy Act (CCPA) scheduled to begin enforcement on January 1, 2020, the privacy revolution kicked off by GDPR has come home to roost for American companies. So what does it mean for your brand?