Cutback Coach Founder Nick Allen explores how his brand has leverage intuitive, two-way SMS messaging flows powered by Braze to built a rich, personalized experience for users—resulting in 80+% daily active usage. Learn more: https://www.braze.com/perspectives/article/cutback-coach-sms-80-percent-daily-active-usage
With many consumers still in lockdown and many more hesitant to return to the in-person shopping situations that once defined the business landscape, brands are facing an urgent need to evaluate new ways to implement digitally-enabled communication, engagement, and ecommerce solutions. Check out what Steven Moy, Global CEO of Barbarian, has to say on the subject.
We’re bringing you an exclusive, behind-the-scenes look at how forward-looking business leaders and brands are leveraging Braze to drive brilliant, innovative customer experience. In this ongoing series, we’ll be spotlighting Nick Allen—the first lifecycle marketer at Lyft and former Director of Retention at IPSY—as he uses Braze to power communications for his latest startup, Cutback Coach.