Featured Braze Perspectives

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Exploring the Vertical Stack: Embracing Brilliant Experiences

The value of highly relevant messages has been documented: When it comes to generating conversions, they’re 600 to 700% more effective than generic messages. And if you think customers don’t spot inconsistencies across channels, think again. A majority—70% of consumer—react negatively when they receive disjointed cross-channel communications from brands. So how do brands take advantage of this knowledge?

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The Six Pillars of Braze Alloys: Data & Infrastructure Agility

Today's brands have more sources of first-party data than ever before. Data from your brand’s website, mobile apps, channels, loyalty programs, and more is only increasing. This kind of customer information is currency, but its value drops the longer it takes for your brand to listen, understand, and act on it.

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5 Ways Teamwork Helps Build Authentic Customer Relationships

With today’s data and technology capabilities, everything moves faster. Customer engagement can be hyper-optimized with data-driven insights. Revenues can spike quickly if the right tools are used in the right ways. And as companies grow, their teams scale up accordingly. So how can you maintain a strong ethic of teamwork as your team grows in size and responsibility? And how do great leaders unite and motivate their expanding teams?

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Email Must-Knows: What’s a Pristine Spam Trap?

Spam traps are essentially dummy email addresses, ones that no sensible sender should be targeting, and they’re used by internet service providers (ISPs), inbox providers, and security companies to identify and blacklist emails from potential spam senders. So what's the difference between a pristine spam trap and other spam traps?

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What’s a Solutions Partner, Anyway?

We debuted our next generation of Braze Alloys at this year's LTR conference in order to better facilitate a growing technology and teams ecosystem. In this article, we dive into explaining the role and benefits of a solutions partner.

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Exploring the Vertical Stack: The Data Ecosystem (And What It Makes Possible)

Today’s brands are living in an in-the-moment, technology-driven, mobile-first world—and so are all their customers. To break out of old habits and transform the way you’re speaking to your customers, you need to take a hard look at the technologies supporting your customer engagement efforts.