It may be summer, but it’s never too early to start thinking about how to make the most of your holiday messaging. So get a headstart on your holiday marketing with these five smart ways that brands can prep effectively during the dog days.
Crafting great holiday campaigns takes work—and advance planning. That means doing your research, testing out your campaigns, iterating on your sending strategy, and executing at the right time with the perfect personalized message for your audience. Read on to find out how to make smart decisions when it comes to using holiday data.
Braze is pleased to announce a powerful new messaging channel: Content Cards! This highly flexible messaging tool allows brands to highlight persistent content within their app or web experiences without interrupting customers’ browsing behavior. Read on for a look at this key new messaging channel and what it means for your customer engagement efforts.
The term “growth” gets thrown around a lot these days, in part because so many businesses are evolving and finding themselves forced to embrace new approaches and new technologies to thrive in a fast-changing landscape. So let's explore what growth is, what factors influence it, and how brands—especially in the retail space—can master the strategies that make growth possible.