Featured Braze Perspectives

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What A Cross-Channel Retail Campaign Really Looks Like

Cross-channel messaging is a great way to engage your audience with a big sale, but long-term success in mobile depends on more than just big results from a single promotional campaign. By executing on a cross-channel strategy, retail brands can increase brand loyalty, engagement, and revenue while also building strong relationships with their customers. And isn’t that what marketing is all about?

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3 Mobile Marketing Strategies That Worked: Braze Client Case Studies

Designed for cross-channel experiences, our own vertical engagement stack is here to put an end channel silos and power brilliant campaigns for the modern customer journey, and we're helping make a difference for our client partners. Learn how with case studies from dating app Happn, healthtech platform Plush, and entertainment giant Showmax.

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Are You Still Watching? How Streaming Media Brands Drive Engagement

In the world of streaming media, it takes more than a breakout TV series to keep users coming back for more. With more options than ever before—hello, platinum age of television—a great content strategy must be supported by an equally great customer engagement strategy.

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How Ibotta Uses Personalization To Drive 8% Conversion Rates

Not only does Ibotta save its customers money, but it creates memorable experiences that deliver real value every week. This kind of personalization transforms the relationship between a brand and its customers, driving more revenue, engagement, and long-term loyalty.

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5 Push Campaigns That Can Drive Real ROI for Marketers

With the right insights and the right tools at your disposal, it’s possible to build push campaigns that actually get your users’ attention and drive engagement. To help you down that path, here are five push campaigns that can drive significant ROI for marketing teams:

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What is Testing, Anyway?

Testing. It’s easy, it’s valuable, and it helps you get a little bit closer to understanding what goes on in the minds of your customers. So what are you waiting for? Craft some variants, determine your segments, and get some much-needed answers about customer engagement.