Featured Braze Perspectives

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Five Ways to Prep for Holiday Messaging While It’s Still Summer

It may be summer, but it’s never too early to start thinking about how to make the most of your holiday messaging. So get a headstart on your holiday marketing with these five smart ways that brands can prep effectively during the dog days.

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The 8 Things You Should Definitely Do With Your Holiday Data

Crafting great holiday campaigns takes work—and advance planning. That means doing your research, testing out your campaigns, iterating on your sending strategy, and executing at the right time with the perfect personalized message for your audience. Read on to find out how to make smart decisions when it comes to using holiday data.

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Introducing Content Cards: Exploring This Innovative New Messaging Channel

Braze is pleased to announce a powerful new messaging channel: Content Cards! This highly flexible messaging tool allows brands to highlight persistent content within their app or web experiences without interrupting customers’ browsing behavior. Read on for a look at this key new messaging channel and what it means for your customer engagement efforts.

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Introducing Braze Support for the Looker Action Hub: Helping Data Drive Better Campaigns

At Braze, helping our customers use data more effectively while also minimizing time to insight and action is a top priority. To continue that effort, Braze is pleased to announce that we now support a key new tool for effective data management—the Braze edition of the Looker Action Hub.

The Channels Issue

Understanding “Growth”—and What It Means for Retailers

The term “growth” gets thrown around a lot these days, in part because so many businesses are evolving and finding themselves forced to embrace new approaches and new technologies to thrive in a fast-changing landscape. So let's explore what growth is, what factors influence it, and how brands—especially in the retail space—can master the strategies that make growth possible.

The Channels Issue

The Braze@Braze Chronicles: Using Email to Keeping the Small-Team Feel in a Rapidly Growing Global Organization

We’re growing at a rapid pace here at Braze, with new employees joining the team every week across our offices in New York, San Francisco, London, and Singapore. Learn how we're leveraging the Braze platform to power a welcome email experience that helps keep that small-team feel.