Featured Braze Perspectives

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The Changing Face of Location-Based Marketing: What iOS 13 and Android 10 Mean for Customer Engagement

Location, location, location—knowing where your customers are is one of the best ways to serve up the relevant, responsive brand experiences that today’s consumers crave. But GDPR and other legislation has complicated the picture for marketers. Learn how Apple and Google's updated mobile operating systems are impacting the way location-based marketing is done.

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Sign In with Apple: What It Is (And What It Means for Marketers)

Over the past few years, we’ve seen the implementation of the EU’s General Data Protection Regulation (GDPR) and the looming January 2020 enforcement date of the California Consumer Privacy Act (CCPA). We’ve also seen Apple make headlines with its newfound dedication to privacy, a focus exemplified by their new Sign In with Apple feature. Learn what it is and what it means for marketers.

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Email Must-Knows: What Is IP Re-Warming?

Whether you’re looking to right your ship during an IP warm-up that’s struggling or searching for smart ways to prepare for the holiday email rush, IP re-warming is a key tool to keep in your back pocket. Learn what it is, when to do it, how to do it right, and more!

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Left Brain, Right Brain: Customer Engagement at the Intersection of Creativity and Tech

The rise of mobile and a new landscape of engagement technologies has left a lot of companies looking for ways to use the tech at their disposal in ways that speak to the creative, the intuitive, the human. But what’s really possible when you bring these things together? And how can brands improve their customer engagement efforts once they have creativity and technology working side by side. Let's find out!

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How Email Can Stay Relevant in the Era of Mobile and AI

Email has stood the test of time. And no matter how many new devices are built, how new platforms may evolve, email marketing is here to stay. The question is: How can marketers make the most of it in an era defined by the rise of mobile and the emergence of automation?

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Exploring Marketing As Art and Science

To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze CMO Sara Spivey on marketing and how it can be seen as both an art and a science.