Zoë Lefeuvre

Product Marketing Manager at Braze

Zoë is on the product marketing team specifically overseeing analyst relations and GTM strategy for EMEA. Outside of work Zoë has traveled through over 30 countries seeking adventures such as shark diving in Gansbaai, to uncovering ancient civilizations in Palmyra. When in America, Zoë is a francophile and poodle enthusiast living with her husband and two dogs.

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What’s OTT Business Messaging, Anyway?

Modern life can feel frantic. There’s so many technologies out there, so much noise and distraction. To engage customers effectively these days, you have to speak to people where they are—and a lot of people (billions and billions of them) can be reached in one specific kind of place, namely OTT messaging platforms. Read on for a look at these platforms and their business messaging capabilities.