Yi En Chye

Senior Strategic Business Consultant, Industry Solutions, Braze

Chye, always the explorer, first industry solutions member in APAC. An observer of consumer behavior, believer of evolution, and practitioner of connecting the dots. Also an audiophile who’s lost part of her hearing.


Beyond Paid Acquisition: Driving Growth for Digital Payments in APAC

Prioritizing acquisition loops and ongoing retention marketing programs can be a challenge for marketers, but, when done right, it’s also a major opportunity. By focusing on building a cohesive user experience at every step of the customer journey, APAC FinTech brands can stand out in a crowded market place and set themselves up for sustainable, long-term success.