Modern customer engagement is built on data. The key to making the most of data in your customer engagement efforts? Embracing effective data management and ensuring you have the mindset, tools, and strategy you need to make true data agility a reality throughout your brand’s technology ecosystem. Let's dig into the nuts and bolts of data agility with an expert, Tom Pinckney from customer data infrastructure experts Segment.
Sometimes, it's not about the journey, but the destination. What if our marketing reflected that idea? Let’s take a look at five ingredients that you can mix into any Canvas to create the perfect customer journey.
Having a good reputation is important. Being a trusted member of society makes it possible to do everything from borrowing money to finding a babysitter. Marked with a bad reputation, you’re not likely to receive much positive attention or to be invited to many dinner parties.
In 2018, mobile drove 27.5% of all retail sales in Latin America, totaling $14.62B. This growth has evolved in parallel with purchasing power, where the middle class is expanding regionally. Here are three trends mobile marketers need to watch.
Braze is excited to announce that our company is a part of the first ever Amazon Web Services (AWS) Retail Competency. Braze went through rigorous validation to ensure we’re aligned with AWS best practices for building the most secure and high-performing cloud infrastructure for retail industry applications.