Modern customer engagement is built on data. The key to making the most of data in your customer engagement efforts? Embracing effective data management and ensuring you have the mindset, tools, and strategy you need to make true data agility a reality throughout your brand’s technology ecosystem. Let's dig into the nuts and bolts of data agility with an expert, Tom Pinckney from customer data infrastructure experts Segment.
IP warming makes it possible for marketers to establish a positive reputation with the internet service providers (ISPs) that control access to consumers’ inboxes. But to make the most of this crucial period, it’s important to be thoughtful about the kinds of campaigns you send. Learn how to get it right.
Done right, cross-channel messaging can increase user engagement . But these kinds of results don’t just happen. Get the inside scoop on cross-channel messaging and the teamwork and strategy needed to make them happen at LTR 2019.
Though it was first released over a year ago, provisional push is one of the most powerful new tools marketers have to get the attention of their users and prove the value that their push notifications can provide in real time. Learn how to get started with our exclusive overview.
To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze CRO Daniel Head on how to know when customer success calls for a change of course.