Modern customer engagement is built on data. The key to making the most of data in your customer engagement efforts? Embracing effective data management and ensuring you have the mindset, tools, and strategy you need to make true data agility a reality throughout your brand’s technology ecosystem. Let's dig into the nuts and bolts of data agility with an expert, Tom Pinckney from customer data infrastructure experts Segment.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
Before we can understand why customer engagement matters, we need to be clear on what we’re talking about when we talk about customer engagement. Let's dive in.
Get an overview of key SMS laws, industry regulations, and guidelines to follow to ensure SMS marketing compliance when your brand sends text messages to customers.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.