Modern customer engagement is built on data. The key to making the most of data in your customer engagement efforts? Embracing effective data management and ensuring you have the mindset, tools, and strategy you need to make true data agility a reality throughout your brand’s technology ecosystem. Let's dig into the nuts and bolts of data agility with an expert, Tom Pinckney from customer data infrastructure experts Segment.
One common challenge for product teams? Finding ways to assess possible risk, user adoption, and level of effort when developing new features.
Using Braze, the dating app Happn was able to reinvent their email collection strategy and improve email deliverability. Through simple yet innovative tactics, they decreased bounce rate by 42% and increased open rates up to 3X.
Each day Braze send billions of messages to more than two billion monthly active users around the world. Given this scale and the performance requirements of these messages, processing speed is of crucial importance. Braze Cofounder and CTO, Jon Hyman, explains how we use AWS Auto Scaling to accomplish this.
Using Braze, U.S. clothing and home retailer Anthropologie delivers brilliant experiences at every point along the customer journey. Check out how they use web push notifications to achieve a conversion rate 17.5% higher than the industry average.