Modern customer engagement is built on data. The key to making the most of data in your customer engagement efforts? Embracing effective data management and ensuring you have the mindset, tools, and strategy you need to make true data agility a reality throughout your brand’s technology ecosystem. Let's dig into the nuts and bolts of data agility with an expert, Tom Pinckney from customer data infrastructure experts Segment.
On May 15th, Mobile Venture Summit held an intimate gathering of marketers focused on sharing mobile best practices in Chicago. Check out our insights from top brands across industries.
GDPR is one of the most impactful legislations in data privacy and security to date. At LTR 2018, marketers from around the world talked about what compliance meant for their teams.
When you’re able to clearly measure and calculate the increase in customers and revenue that your marketing comms have brought in, it can be transformative. Read on for insights from Canva's Michelle Huang as she explores all the possibilities that effective measurement of your email program can open up for marketing, growth, and engagement teams.
Diversity, inclusion, and respect for all have been core values at Braze since our founding. And as we mark this year’s World Day for Cultural Diversity, we’re pleased to announce that this focus on providing an inclusive, welcoming culture for all our employees has led to Braze being named one of Inc. Magazine’s Best Workplaces for 2019.