Web push notifications aren’t perfect—and they’re not for every situation, or even every brand. So go in with your eyes wide open—the tools that marketing, growth, and engagement teams use to communicate with their audiences don’t exist in a vacuum, and no one tool is a perfect fit for every situation.
Over the past 20+ years, the technology landscape has seen a lot of changes—But when it comes to engaging customers on the web, there’s traditionally been a gap: namely, the ability to speak directly to your web audience. Over the last five years, though, that’s changed. The secret ingredient? A new messaging channel known as web push notifications.
At Braze, messaging channels are our bread and butter—so differentiating which new channels are ready for primetime, on the cusp, and which are still more concept than execution is central to our business. Let's explore what’s happening with today’s emerging channels and what it means for the future of your engagement strategy.
Location, location, location—knowing where your customers are is one of the best ways to serve up the relevant, responsive brand experiences that today’s consumers crave. But GDPR and other legislation has complicated the picture for marketers. Learn how Apple and Google's updated mobile operating systems are impacting the way location-based marketing is done.
Over the past few years, we’ve seen the implementation of the EU’s General Data Protection Regulation (GDPR) and the looming January 2020 enforcement date of the California Consumer Privacy Act (CCPA). We’ve also seen Apple make headlines with its newfound dedication to privacy, a focus exemplified by their new Sign In with Apple feature. Learn what it is and what it means for marketers.