Todd Grennan

Managing Editor, Content Marketing at Braze

Todd Grennan is a New York-based writer and editor. When he's not writing about mobile marketing, customer retention and emerging technologies for Braze, you can find him trying to read his way through every Wikipedia article related to World War II.

Insights

Behind Web Push [Part 5]: The Downsides of Web Push

Web push notifications aren’t perfect—and they’re not for every situation, or even every brand. So go in with your eyes wide open—the tools that marketing, growth, and engagement teams use to communicate with their audiences don’t exist in a vacuum, and no one tool is a perfect fit for every situation.

Insights

Behind Web Push [Part 7]: Web Push & Cross-Channel

Web push notifications are great. So are mobile app push notifications. So is email. But when you bring all these different channels together in a coordinated way, you can see results that eclipse the use of any one channel in isolation.

Conversation Issue

Behind Web Push: All You Need to Know About Web Messaging’s Secret Weapon

Over the past 20+ years, the technology landscape has seen a lot of changes—But when it comes to engaging customers on the web, there’s traditionally been a gap: namely, the ability to speak directly to your web audience. Over the last five years, though, that’s changed. The secret ingredient? A new messaging channel known as web push notifications.

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The Emerging Channel Space Race: All the (Possible) Next Big Things, From Connected Car Notifications to VR Messages

At Braze, messaging channels are our bread and butter—so differentiating which new channels are ready for primetime, on the cusp, and which are still more concept than execution is central to our business. Let's explore what’s happening with today’s emerging channels and what it means for the future of your engagement strategy.

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The Changing Face of Location-Based Marketing: What iOS 13 and Android 10 Mean for Customer Engagement

Location, location, location—knowing where your customers are is one of the best ways to serve up the relevant, responsive brand experiences that today’s consumers crave. But GDPR and other legislation has complicated the picture for marketers. Learn how Apple and Google's updated mobile operating systems are impacting the way location-based marketing is done.

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Sign In with Apple: What It Is (And What It Means for Marketers)

Over the past few years, we’ve seen the implementation of the EU’s General Data Protection Regulation (GDPR) and the looming January 2020 enforcement date of the California Consumer Privacy Act (CCPA). We’ve also seen Apple make headlines with its newfound dedication to privacy, a focus exemplified by their new Sign In with Apple feature. Learn what it is and what it means for marketers.