To dig into what’s possible when a brand gets their act together and successfully marries data, technology, and teams to create consistent, powerful brand experiences (and also what happens when they really, really don’t), let's take a—fictional—look at two very different versions of one person's customer journey.
In today’s fast-moving, digital-first world, marketing thought leaders never stop talking about the importance of making a strong first impression. But once you get past first impressions, flash matters less—and substance matters more. To dig into these questions, we’ve put together another installment of our Broken Vs. Brilliant video series.
The European General Data Protection Regulation (GDPR) is a big topic, and it can be scary—especially if you’re not yet fully compliant. While Braze can’t provide legal advice to our clients or to anyone else, we can walk you through some of the main things you need to think about when it comes to GDPR, as well as the steps that we’ve taken to comply.
Europe’s General Data Protection Regulation (GDPR) has the potential to fundamentally reshape how organizations think about personal data and how to use it. If you’re new to GDPR and want a better sense of what’s at stake, read on for a spooktacular journey to that most dreaded of days… Friday the 25th.