Todd Grennan

Managing Editor, Content Marketing

Todd Grennan is a New York-based writer and editor. When he's not writing about mobile marketing, customer retention and emerging technologies for Braze (formerly Appboy), you can find him trying to read his way through every Wikipedia article related to World War II.

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Toward a Truly Connected Future: What Marketers Can Learn from CES 2019

CES—it's not just a consumer electronics show anymore. It's an opportunity for brands big and small to take the temperature of the technology landscape—and gather clues about where the world is going. So let’s take a look at the big trends at CES 2019 and what they mean for marketers…

braze buzz

The Braze@Braze Chronicles: Supporting Company Culture with a Little Help from BrazeLifeBot 2.0

At Braze, culture is central. When you’re growing from a tiny startup to a global technology company (with nearly 300 employees across four offices), you’ve got to find ways to keep people connected on a personal level. Find out how we leveraged the Braze platform to communicate more effectively with a key audience...our own employees.

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Emails on Email: 14 Perspectives on Email Marketing, Deliverability, Engagement, Best Practices, and More

Email—it's the oldest digital messaging channel and still one of the most effective. But while email may date from the Nixon administration, the way that consumers respond to this channel (and the way thoughtful marketing growth, and engagement teams leverage email) is in a state of flux. Get up to speed with what matters now when it comes to email and customer engagement.

LTR

Be Human: Exploring The Human Side of Customer Relationships at LTR 2018

Two days. 25+ sessions. More than 50 speakers. Hundreds and hundreds of attendees. This year’s Long-Term Relationships (LTR) conference, held October 3-4, 2018, in New York City, highlighted the challenges and opportunities presented by the rise of mobile and emerging technologies and their complicated impact on today’s customer experience.

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Inside Personalization: The Power and Promise of Message Customization

There's a lot of noise out there when it comes to customer engagement—endless notifications and emails and ads for consumers to process and decide if they're worth paying attention to. To break through this fog of outreach, brands must demonstrate through thoughtful, relevant messaging that they can provide real value to the people they’re trying to reach. And to do that, you need personalization.

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Don’t Do It Just to Do It: Thoughtful Personalization and the Post-GDPR Landscape

For many marketers, a lack of understanding around what personalization really is (and the concrete steps needed to get there) plays a major role in holding brands back from unlocking the considerable value of this essential strategy. But there's another big roadblock that marketers have to deal with—uncertainty around customer data and how they're allowed to use it.