Location, location, location—knowing where your customers are is one of the best ways to serve up the relevant, responsive brand experiences that today’s consumers crave. But GDPR and other legislation has complicated the picture for marketers. Learn how Apple and Google's updated mobile operating systems are impacting the way location-based marketing is done.
Over the past few years, we’ve seen the implementation of the EU’s General Data Protection Regulation (GDPR) and the looming January 2020 enforcement date of the California Consumer Privacy Act (CCPA). We’ve also seen Apple make headlines with its newfound dedication to privacy, a focus exemplified by their new Sign In with Apple feature. Learn what it is and what it means for marketers.
Staying ahead of the curve has always been a central focus of Collision Conference. This year’s edition, which took place May 20–24 in Toronto, featured VCs and researchers, athletes and musicians, founders and titans of industry, all of them in conversation about where technology is taking us and the costs and opportunities that await. Read on for all the insights!
Diversity, inclusion, and respect for all have been core values at Braze since our founding. And as we mark this year’s World Day for Cultural Diversity, we’re pleased to announce that this focus on providing an inclusive, welcoming culture for all our employees has led to Braze being named one of Inc. Magazine’s Best Workplaces for 2019.
We’re pleased to announce that Braze has been included in Forrester Research’s Now Tech: Cross-Channel Campaign Management, Q2 2019 report. This guide walks enterprise marketing technology buyers through the current cross-channel customer engagement landscape and provides key information about relevant technology vendors, including their size (in terms of annual revenue), geographic and industry focus, and sample customers.
Braze is proud to announce that our company has been named an AWS Digital Customer Experience (DCX) Competency Partner. Braze was recognized in the program’s new Marketing Automation division in connection with the Braze customer engagement platform’s ability to help brands build relationships with their audiences through relevant marketing and brand experiences across channels and platforms.