An in-app message (IAM) is a message delivered exclusively to people currently engaging with your app or website. While this channel can be underused, in-app messages can increase conversions, revenue, and customer engagement. Here's how.
To help marketing, growth, and engagement teams—and the departments and stakeholders they work with—Braze is pleased to announce the Braze Bonfire Book Club. This program will give members of the Braze community an opportunity to talk about the challenges and opportunities of today’s customer engagement landscape.
In order to meet the needs of consumers today, brands need the data, technology, and strategy to serve up highly personalized experiences to their customers in the moment. To make it easier for brands to leverage advanced personalization to their cross-channel messaging, Braze is pleased to announce a new partnership with leading visual platform experience provider Movable Ink.