NASCAR, a Braze customer for four years now, is one organization that exemplifies what’s possible when it comes to using push notifications to reach their mobile app users. Pat DeCola, the Digital Editorial Manager at NASCAR Digital Media, spoke with Braze to discuss on how his team’s marketing campaigns successful leverage the Braze platform to drive mobile and desktop engagement.
Braze spoke to Emily Stewart, Global Head of CRM and Messaging at Canva, to discuss how the design tech brand used cross-channel marketing strategies powered by Braze to achieve a 20% increase in trials of their premium plan, a 15% increase in monthly active weekly newsletter users, and a 99.2% deliverability rate across emails.
Bill Magnuson, Cofounder and CEO of Braze, joined leaders from Adobe, AT&T, Deloitte, and Google on the mainstage of this year’s Consumer Electronics Show (CES) in Las Vegas for a discussion exploring how organizations can own their own data and leverage it more effectively in today’s fast-changing business landscape. Get all the insights here!
There’s no one channel that can speak to all of today’s customers. Learn the best practices for mastering cross-channel engagement from this panel at the 2019 Long-Term Relationships (LTR) conference, featuring Swati Khattri, Sr. Manager, Mobile Marketing at realtor.com, Amrita Damani, Mobile Marketing Leader at Intuit Inc., Denise McGuane, Senior Manager, Consumer Marketing at Yelp, Ianina Lucca, Growth Director at Skyscanner, and Shoshanna Wodinsky, Tech Reporter at AdWeek.
Email—it's the oldest digital messaging channel and still one of the most effective. To make the most of your email program, learn from email thought leaders at this year’s Long-Term Relationships (LTR) Conference how the customer engagement landscape is shifting and what tools and tactics brands are using to keep up. Featuring experts from Canva, Gap, Grailed, and Just Eat.
Data is the lifeblood of modern marketing—it powers segmentation and personalization, provides key insights for optimization, and is the fuel that machine learning runs on. Learn how to create a technology ecosystem that’s built on streaming data you can leverage at scale from this panel of data experts at the 2019 Long-Term Relationships (LTR) Conference. Featuring experts from TIDAL, mParticle, Snowflake, and Segment.