There’s no one channel that can speak to all of today’s customers. Learn the best practices for mastering cross-channel engagement from this panel at the 2019 Long-Term Relationships (LTR) conference, featuring Swati Khattri, Sr. Manager, Mobile Marketing at realtor.com, Amrita Damani, Mobile Marketing Leader at Intuit Inc., Denise McGuane, Senior Manager, Consumer Marketing at Yelp, Ianina Lucca, Growth Director at Skyscanner, and Shoshanna Wodinsky, Tech Reporter at AdWeek.
Email—it's the oldest digital messaging channel and still one of the most effective. To make the most of your email program, learn from email thought leaders at this year’s Long-Term Relationships (LTR) Conference how the customer engagement landscape is shifting and what tools and tactics brands are using to keep up. Featuring experts from Canva, Gap, Grailed, and Just Eat.
Data is the lifeblood of modern marketing—it powers segmentation and personalization, provides key insights for optimization, and is the fuel that machine learning runs on. Learn how to create a technology ecosystem that’s built on streaming data you can leverage at scale from this panel of data experts at the 2019 Long-Term Relationships (LTR) Conference. Featuring experts from TIDAL, mParticle, Snowflake, and Segment.
While engagement is a foundational concern for businesses of all sizes and focuses, the need to build relationships with the people who make your work possible isn’t just for companies—nonprofits and other purpose-driven organizations have the same focus. Learn from the American Cancer Society’s Ben Kaplan who joined Braze at this year’s Long-Term Relationships (LTR) conference to share how the data, technology, and teamwork that support smart customer engagement can be leveraged by nonprofits.
At this year’s Long-Term Relationships (LTR) Conference, we explored firsthand how today’s consumers expect highly relevant, individually valuable experiences from the brands they love—and look down on companies that can’t get their act together when it comes to personalization. Learn how DraftKings built a sophisticated, automated approach to message personalization by leveraging the Braze platform in this panel.