Wallapop, an online secondhand marketplace, utilized a cross-channel campaign to stand tall against the effects of COVID-19 on the retail market. By building, testing, and optimizing a new customer journey, they increased users per month by 31%.
The topic of acquisition strategies and how brands can make the most of them was the focus of discussion during a recent Braze Bonfire Book club meeting. Matt Dyson, Head CRM Tech at Delivery Hero, co-led this discussion with Will Crocker, Braze VP of Customer and Partner Marketing. Here are a few key takeaways from that conversation.
Created for students, Quizlet enables studiers to review information through flashcards, tests, and games. By implementing webhooks to collect more nuanced data in through their study programs, Quizlet was able to decrease related network requests by 76.4% and execute their campaign without compromising their data