Tiffany Duncan

Marketing Department Coordinator, Braze

Tiffany works with all of the marketing sub-departments to ensure the success of the marketing initiatives at Braze. When not in the office, you can find her at the movies or staring quizzically at a menu before deciding on the usual—a burger and fries.

case studies

How Wallapop Used Cross-Channel Messaging to Increase User Engagement

Wallapop, an online secondhand marketplace, utilized a cross-channel campaign to stand tall against the effects of COVID-19 on the retail market. By building, testing, and optimizing a new customer journey, they increased users per month by 31%.

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Talking Acquisition Strategies, Tools, and Best Practices with Delivery Hero

The topic of acquisition strategies and how brands can make the most of them was the focus of discussion during a recent Braze Bonfire Book club meeting. Matt Dyson, Head CRM Tech at Delivery Hero, co-led this discussion with Will Crocker, Braze VP of Customer and Partner Marketing. Here are a few key takeaways from that conversation.

case studies

How Quizlet Used Braze to Optimize Their Data Collection

Created for students, Quizlet enables studiers to review information through flashcards, tests, and games. By implementing webhooks to collect more nuanced data in through their study programs, Quizlet was able to decrease related network requests by 76.4% and execute their campaign without compromising their data

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The Power of Email and Mobile Marketing Automation

Today’s email is a dynamic, increasingly interactive channel that’s just as much a mobile channel as anything else, and the success of a modern email marketing strategy depends on using key new tools and approaches. Let’s take a look at how to make that happen.

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How To Structure Your Team for Today’s Customer Engagement Needs

Teams that follow growth strategies usually fall somewhere in the spectrum between functionally organized or following the independent model. Learn how to find the approach that makes sense for your unique organization.

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How Pomelo Fashion Used Braze to Increase App Sessions and Conversions

By leveraging Braze to run a personalized push campaign, Bangkok-based ecommerce brand, Pomelo Fashion, was able to achieve an 66% increase in conversion rate, and a 126% increase in sessions.