At the center of this privacy push is a discussion of “first-party data” versus “third-party data.” These are terms that get thrown around a lot in marketing circles, but what exactly is first-party data? How does it differ from third-party data? And how can it be leveraged to support smarter customer engagement?
Creating sophisticated, multi-step, multivariate campaigns can feel intimidating, but Braze is here to help. We created Braze Canvas, our customer journey tool, to make building dynamic and responsive campaigns completely seamless. Learn more here: https://www.braze.com/perspectives/article/the-canvas-of-tomorrow-where-were-taking-our-customer-journey-builder-in-2020-and-beyond
The rise of the cloud has been transformational for modern business, making it possible for brands of all sizes to build and grow their digital operations effectively at a global scale. And as one of the major players in the cloud computing space, it’s important for IBM to build and maintain strong relationships with the organizations who use the more than 150 products and services that make up its IBM Cloud suite. Learn more: https://www.braze.com/perspectives/article/ibm-client-story