With the amount of stellar content and the number of platforms for that content continuing to expect, success on mobile and emerging platforms takes more than just a quality offering—the experience you provide to your customers is increasingly just as important. Hear from Disney brands that have mastered this tricky mix and learn how to engage customers more effectively with your content.
In today’s increasingly mobile-first age, driven by customer experience, it’s clear that brands need to embrace technology if they want to stay ahead. But there are some things that tech isn’t built to do well—from taking risks to having empathy of consumers’ emotions. That’s where humans come in. In this session, leaders from top creative agencies will discuss the relationship between creativity and technology.
"Having the best product or service isn’t enough anymore—today’s consumers expect brands to have a compelling story and point-of-view on the world, not just something they’re looking to sell. Explore the art of storytelling and how it can amplify your brand’s customer engagement efforts in this exclusive interactive session led by Lea Thau, the Peabody-winning creator of the Strangers Podcast "
For the first time in history, it’s possible to gain instant global audiences populated by billions of diverse individuals—but that potential has only raised the stakes when it comes to delivering the brilliant experiences those customers expect. Explore the new challenges that unprecedented scale creates when it comes to infrastructure, engagement technologies, strategy, and cross-team collaboration.
AI makes incredible things possible when it comes to customer engagement. But too many brands forget that the goal isn’t to wow their audiences with technology—it’s the use that technology to automate and recreate the powerful, one-on-one human experiences that people crave at scale. Making that happen means ensuring that you’re keeping your customer’s real preferences and their day-to-day experience of your brand front of mind.