Team Braze

Braze

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4 Steps to True Brand Humanity

Hearing a lot about how brands need to be more human in their customer messaging? Have no idea where to begin? Well, you're in luck. We've identified a few steps to get you and your teams started on your journey to brand humanity.

The Integration Issue

How Ibotta Uses Braze to Support More Effective Customer Messaging

Today’s brands need to make sure their marketing strategy is supported by a customer engagement platform that’s built to support a stronger understanding of their customers and to enable relevant, personalized, targeted messaging at scale. Learn how Ibotta leveraged Braze and Radar to see stronger results and provide a better customer experience.

The Orchestration Issue

Helping Rakuten Make Shopping Even More Rewarding for Its Members—and Their Bottom Line

Cashback brand Rakuten Rewards improves retention and sales through more relevant messaging and focused campaign orchestration.

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Digital Everest: Delivering Brilliant Experiences in a World of Unprecedented Scale

Growing your customer base is a phenomenal sign for your business. It means you're probably doing something right in terms of your product offering and the customer experiences that you're providing. But to continuing to offer these brilliant experience to your customers as you simultaneously continue to scale can be as much of a challenge as it is an opportunity. In this piece, we hear from Braze's Jon Hyman and American Well's Kaitlin Sannett on how to do it right.

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Use Your Words: A Guide to the Braze Marketing Glossary

Marketing has a language all of its own. Sometimes, that can be hard to keep up with (how many acronyms can one person keep in their head, after all?) That's why we've built the Braze Glossary, your guide to all the letters, terms, and abbreviations you need to be fluent in marketing speak. Learn more in this article, then check out our glossary for yourself!

client stories

More than Just a Language App: How busuu Used Connected Content to Become a Supportive and Friendly Coach for Foreign Language Learners

Language app busuu wanted to take on the role of helpful, supportive coach, keeping its users on track for their Study Plans. Read on to see how dynamic personalization, cross-channel messaging, and some human empathy in campaign planning helped them get there (with great results, too!).