Given this trend toward the visual, we at Braze thought push notifications could use an update to become as multidimensional as other marketing channels, like email, rich push, and in-app messaging. So we decided to create Push Stories.
Miguel audibly gasped when he got your reply. He hadn’t dug up these fancy, new Segmentation Enhancements in his initial research. Now he can build truly next-level audiences...which is exactly what he asked for, you sly dog.
While it’s far from the only messaging channel out there, email remains one of the most integral to consumers’ day-to-day lives. And what’s possible is expanding, thanks to AMP for Email—which brings in-inbox interactivity to a whole new level.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.