Braze President and Chief Customer Officer Myles Kleeger and Forrester’s Dipanjan Chatterjee introduce a new, powerful way of evaluating customer/brand relationships—the Braze Brand Humanity Index (BHI). Developed by Forrester and Braze, this index leverages insights from the human behavioral sciences to provide marketing, growth, and engagement teams with the ability to determine whether their customer engagement efforts are connecting with customers on an emotional, human level.
A diverse panel of players, coaches and executives from the NBA, WNBA, and NFL team up to discuss the future of sports and the role that technology and data has had on both amplifying, shaping and growing their personal and professional brands as well as how to leverage technology and optimize ROI in this space.
Braze Cofounder and Chief Technology Officer Jon Hyman explores how technology can support brands as they work to build more engagement brand experiences and deeper customer connections—and gives a sneak peak at major updates to the Braze customer engagement platform and what they mean for brands and consumers alike.
With the amount of stellar content and the number of platforms for that content continuing to expect, success on mobile and emerging platforms takes more than just a quality offering—the experience you provide to your customers is increasingly just as important. Hear from Disney brands that have mastered this tricky mix and learn how to engage customers more effectively with your content.
In today’s increasingly mobile-first age, driven by customer experience, it’s clear that brands need to embrace technology if they want to stay ahead. But there are some things that tech isn’t built to do well—from taking risks to having empathy of consumers’ emotions. That’s where humans come in. In this session, leaders from top creative agencies will discuss the relationship between creativity and technology.
"Having the best product or service isn’t enough anymore—today’s consumers expect brands to have a compelling story and point-of-view on the world, not just something they’re looking to sell. Explore the art of storytelling and how it can amplify your brand’s customer engagement efforts in this exclusive interactive session led by Lea Thau, the Peabody-winning creator of the Strangers Podcast "