Every consumer has an ideal time to message—the trick is knowing what it is. With Braze Intelligent Timing, you can automatically calculate each user's the optimal send time based on a statistical analysis of their past interactions with your app and messaging. The upshot? More impactful marketing campaigns.
As we evaluate additional ways AI can improve customer engagement, we’re zeroing in on key orchestration and optimization points within customer journeys where this technology can help move the needle for brands. In particular, we’re exploring ways that AI can aid human decision making by helping with key decision points.