Team Braze


LTR 2019

LTR 2019 Video: Privacy in the Age of GDPR and CCPA [VIDEO INSIDE]

We’re living in a cultural moment focused on data and privacy. Learn what the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), means for customer engagement and how brands should respond from this insightful panel at the Long-Term Relationships (LTR) Conference, featuring: Braze SVP, General Counsel, and Corporate Secretary Susan Wiseman, Cathleen Hartge, Head of Legal at Branch, and Julia Le, Senior Corporate Counsel at Insider Inc.


How Burger King Used Braze to Boost Monthly Active Users by More than 50%

For Burger King, the goal was clear: Boost usage of their mobile app and drive stronger engagement with their brand by embracing the creativity and innovation that today’s build-for-purpose marketing technology stack makes possible.


How IBM Uses Braze-Powered Lifecycle Messaging to Boost Conversions by up to 5x

The rise of the cloud has been transformational for modern business, making it possible for brands of all sizes to build and grow their digital operations effectively at a global scale. And as one of the major players in the cloud computing space, it’s important for IBM to build and maintain strong relationships with the businesses and other organizations who use the more than 150 products and services that make up its IBM Cloud suite.


Email Must-Knows: What’s a Recycled Spam Trap?

Spam traps are essentially dummy email addresses, ones that no sensible sender should be targeting, and they’re used to identify and blacklist emails from potential spam senders. Let’s focus in on a particularly tricky kind: Recycled spam traps.


Email Must-Knows: What’s a Spam Trap?

Like any good trap, a spam trap is built to capture things—in this case, that thing is evidence that that a given email sender isn’t being thoughtful about the people they’re sending messages to. Find out how spam traps work and how to avoid them.


Email Must-Knows: What Types of Campaigns Should You Send During Your Email Warm-Up?

IP warming makes it possible for marketers to establish a positive reputation with the internet service providers (ISPs) that control access to consumers’ inboxes. But to make the most of this crucial period, it’s important to be thoughtful about the kinds of campaigns you send. Learn how to get it right.