Language app busuu wanted to take on the role of helpful, supportive coach, keeping its users on track for their Study Plans. Read on to see how dynamic personalization, cross-channel messaging, and some human empathy in campaign planning helped them get there (with great results, too!).
Major regulatory shifts and changes in consumer perception are transforming how brands think about and act on personal data. With new laws on the horizon or on the books in Germany and California, it’s more important than ever for brands to find ways to comply with these regulations without sacrificing the customer experience
A diverse panel of players, coaches and executives from the NBA, WNBA, and NFL team up to discuss the future of sports and the role that technology and data has had on both amplifying, shaping and growing their personal and professional brands as well as how to leverage technology and optimize ROI in this space.