For marketers looking to keep up, there are three kinds of API-related campaigns that can help support real-time, relevant customer experiences. Let's take a look at similarities, differences, and use cases of all three. Learn more here: https://www.braze.com/perspectives/article/the-3-key-types-of-api-messaging-campaigns
Sometimes, the information that you need to customize your messages in the most effective possible way isn’t contained in your customer profiles. With dynamic content personalization (AKA Connected Content), you can customize the messages you send with information taken from public APIs and your brand’s own proprietary servers.
High Value Actions are typically a set of actions that you can predict will set up customers to be valuable to your business in the long term. Start by segmenting users into engagement maps, then work out how to move these customer groups through their lifecycle using incentives, content, and customer education.