How do you transform a text message into a multimedia experience? By sending an MMS message, of course. Learn the ins-and-outs of this vivid, eye-catching customer messaging channel in our exclusive explainer.
Initially, marketers had only a couple of options to catch the interest of web visitors before they bounced: Encourage web users to download the company's mobile app or sign up for an email list. Now, however, thanks to the arrival of web messaging, brands have more ways to engage visitors over the long haul.