Team Braze

Braze

client stories

More than Just a Language App: How busuu Used Connected Content to Become a Supportive and Friendly Coach for Foreign Language Learners

Language app busuu wanted to take on the role of helpful, supportive coach, keeping its users on track for their Study Plans. Read on to see how dynamic personalization, cross-channel messaging, and some human empathy in campaign planning helped them get there (with great results, too!).

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Automation’s Human Factor: What AI Means for Customer Engagement

To explore the challenges and best practices that come with using AI to support brilliant customer experiences, we spoke to thought leaders on the subject from Grubhub, Neura, and Overstock.com at last fall’s LTR conference. Read on for their insights!

Conversation Issue

How Meal Delivery Service Deliveroo Satisfied Its Global Hunger for Data

Deliveroo enabled their global team with real-time, actionable data insights to inform global campaigns, all at scale.

LTR 2018

The Human Factor: Psychology, Technology, and Lasting Customer/Brand Relationships

Noted psychologist and author Nathalie Nahai digs into the psychological aspects of digital marketing and how technology and strategy can help brands improve their emotional intelligence and engage with their audiences in more thoughtful, more impactful ways.

LTR 2018

Beyond GDPR: Customer Relationships in a Privacy-Focused Age

Major regulatory shifts and changes in consumer perception are transforming how brands think about and act on personal data. With new laws on the horizon or on the books in Germany and California, it’s more important than ever for brands to find ways to comply with these regulations without sacrificing the customer experience

LTR 2018

Teaming Up: Bringing Together Sports and Brands

A diverse panel of players, coaches and executives from the NBA, WNBA, and NFL team up to discuss the future of sports and the role that technology and data has had on both amplifying, shaping and growing their personal and professional brands as well as how to leverage technology and optimize ROI in this space.