Team Braze



Email Must-Knows: What’s IP Cooling?

Having a good reputation is important. Being a trusted member of society makes it possible to do everything from borrowing money to finding a babysitter. Marked with a bad reputation, you’re not likely to receive much positive attention or to be invited to many dinner parties.


Braze Achieves AWS Retail Competency Status

Braze is excited to announce that our company is a part of the first ever Amazon Web Services (AWS) Retail Competency. Braze went through rigorous validation to ensure we’re aligned with AWS best practices for building the most secure and high-performing cloud infrastructure for retail industry applications.


5 Ways Teamwork Helps Build Authentic Customer Relationships

With today’s data and technology capabilities, everything moves faster. Customer engagement can be hyper-optimized with data-driven insights. Revenues can spike quickly if the right tools are used in the right ways. And as companies grow, their teams scale up accordingly. So how can you maintain a strong ethic of teamwork as your team grows in size and responsibility? And how do great leaders unite and motivate their expanding teams?


Email Must-Knows: What’s a Pristine Spam Trap?

Spam traps are essentially dummy email addresses, ones that no sensible sender should be targeting, and they’re used by internet service providers (ISPs), inbox providers, and security companies to identify and blacklist emails from potential spam senders. So what's the difference between a pristine spam trap and other spam traps?


How Overstock Used Braze to Boost Engagement with Personalized, Real-Time Messaging

In today’s fast-moving retail and eCommerce landscape, it can be helpful to learn by example—and few brands provide a better example to follow than Check out how they boosted conversion rates to 21% and open rates to 38%, which is 3x higher than the industry average.


Braze Awarded Looker’s 2019 Best Platform Solution at the 2019 JOIN Conference

At Braze, we strive to provide best-in-class technology that allows our customers to quickly and effectively use that data—and partnering with best-in-class data visualization platform Looker is a key part of that effort. Whether you need to improve time-to-action, drive data adoption across teams, or create actionable customer segments, the Looker and Braze platforms work seamlessly to identify and address your data needs.