Team Braze

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Former United States CTO Megan Smith To Serve as Keynote Speaker for LTR 2019

This year’s Long-Term Relationships (LTR) conference, which will be held October 29–30, 2019, in New York City, explores the intersection of machine learning with human empathy, creativity, and intelligence when it comes to customer engagement. To kick off this year’s event, Braze is pleased to welcome award-winning entrepreneur, engineer, and tech evangelist Megan Smith as LTR 2019’s keynote speaker.

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Five Ways to Prep for Holiday Messaging While It’s Still Summer

It may be summer, but it’s never too early to start thinking about how to make the most of your holiday messaging. So get a headstart on your holiday marketing with these five smart ways that brands can prep effectively during the dog days.

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Braze Named Leader in Gartner Magic Quadrant for Mobile Marketing Platforms for Second Consecutive Year

For the second consecutive year, Braze has been named a Leader in Gartner's Magic Quadrant for Mobile Marketing Platforms. The report assesses vendors’ Ability to Execute and Completeness of Vision when it comes to supporting brands’ mobile marketing efforts.

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The Poetics of Push Notifications

Push push notifications function similarly to poetry. The best ones spark emotion and drive you to act in a certain way. To better understand the poetry of great push, we spoke to two real-deal poets, Justin Boening and Laura Eve Engel, to unpack the structure, content, rhythm and voice of a handful of real-life push notifications.

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A Digital-First Paper Anniversary: The First Year of Braze Magazine and Perspectives, As Told by the People Who Built It

Over the past year, Braze has embarked on a major initiative that has drawn on Agile frameworks, inspiration from traditional print media, Braze proprietary data, and more to reimagine our content experience and the systems supporting it in fundamental ways. To mark the one-year anniversary of the launch of our Braze Perspective digital content hub and the first print edition of Braze Magazine, we’re taking an exclusive look at the data, tech, and teams that made it all possible.

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What’s Testing, Anyway?

To ensure they're getting the best engagement possible, smart teams are constantly testing. Learn about the different types of testing, when to use them, and who to send them to!