Marketing has a language all of its own. Sometimes, that can be hard to keep up with (how many acronyms can one person keep in their head, after all?) That's why we've built the Braze Glossary, your guide to all the letters, terms, and abbreviations you need to be fluent in marketing speak. Learn more in this article, then check out our glossary for yourself!
Major regulatory shifts and changes in consumer perception are transforming how brands think about and act on personal data. With new laws on the horizon or on the books in Germany and California, it’s more important than ever for brands to find ways to comply with these regulations without sacrificing the customer experience
Braze Cofounder and Chief Technology Officer Jon Hyman explores how technology can support brands as they work to build more engagement brand experiences and deeper customer connections—and gives a sneak peak at major updates to the Braze customer engagement platform and what they mean for brands and consumers alike.