Team Braze

Braze

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Digital Everest: Delivering Brilliant Experiences in a World of Unprecedented Scale

Growing your customer base is a phenomenal sign for your business. It means you're probably doing something right in terms of your product offering and the customer experiences that you're providing. But to continuing to offer these brilliant experience to your customers as you simultaneously continue to scale can be as much of a challenge as it is an opportunity. In this piece, we hear from Braze's Jon Hyman and American Well's Kaitlin Sannett on how to do it right.

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Use Your Words: A Guide to the Braze Marketing Glossary

Marketing has a language all of its own. Sometimes, that can be hard to keep up with (how many acronyms can one person keep in their head, after all?) That's why we've built the Braze Glossary, your guide to all the letters, terms, and abbreviations you need to be fluent in marketing speak. Learn more in this article, then check out our glossary for yourself!

client stories

More than Just a Language App: How busuu Used Connected Content to Become a Supportive and Friendly Coach for Foreign Language Learners

Language app busuu wanted to take on the role of helpful, supportive coach, keeping its users on track for their Study Plans. Read on to see how dynamic personalization, cross-channel messaging, and some human empathy in campaign planning helped them get there (with great results, too!).

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Automation’s Human Factor: What AI Means for Customer Engagement

To explore the challenges and best practices that come with using AI to support brilliant customer experiences, we spoke to thought leaders on the subject from Grubhub, Neura, and Overstock.com at last fall’s LTR conference. Read on for their insights!

Conversation Issue

How Meal Delivery Service Deliveroo Satisfied Its Global Hunger for Data

Deliveroo enabled their global team with real-time, actionable data insights to inform global campaigns, all at scale.

LTR 2018

Brilliant Customer Experiences: The Evolution of the Braze Platform

Braze Cofounder and Chief Technology Officer Jon Hyman explores how technology can support brands as they work to build more engagement brand experiences and deeper customer connections—and gives a sneak peak at major updates to the Braze customer engagement platform and what they mean for brands and consumers alike.