When broken brand experiences happen, there can be many different causes. Poor data hygiene. Human error. Batched data processing. But there’s one potential cause that hasn’t gotten as much attention as it deserves: Race conditions.

Though it was first released over a year ago, provisional push is one of the most powerful new tools marketers have to get the attention of their users and prove the value that their push notifications can provide in real time. Learn how to get started with our exclusive overview.

When you have a real-time view of your customers at an individual level, your teams are empowered to create more relevant, personalized messaging at every stage of the customer journey.