2018 has been a big year for privacy law—especially in the United States and Europe, where companies raced to meet the May 25 compliance deadline associated with the European Union (EU) General Data Protection Regulation (GDPR).
As the team at Braze gears up for Cannes Lions 2019, we’re excited to connect with brands who are using creative means to increase their brand humanity and the agencies and consultancies who are helping them get there. Read on to explore the role that creativity can play in building strong customer/brand relationships.
Every marketer is a consumer, too, and that means we’re by no means immune from broken brand experiences and irritating messaging fails. But unlike the average consumer, we have the ability to learn from these errors—so let’s dig into five customer engagement traps that even well-meaning marketers can fall into if they’re not careful.