Trillions of dollars are at stake for companies that fail to get customer experiences right. Customer engagement—specifically real-time customer engagement—is key to minimizing churn and increasing lifetime value. This is the last in our series on what’s important in today’s customer engagement landscape.

To play a symphony requires not only a collection of talented musicians playing a variety of instruments, but also requires all of them to work together in harmony to achieve a single goal: Bring beautiful music into the world. In marketing, the same is true for engagement channels working together to bring beautiful experiences to customers. Let’s jump into part two of our series on what’s important in today’s customer engagement landscape with Suite Symphony.

Successful brands have one thing in common. They break boundaries—organizational boundaries, geographic boundaries, channel boundaries, and more. Welcome to part one of our three-part series on what’s most important in today’s customer engagement landscape.