Stacey Federico


The Cyber 5 Challenge: How to Hook Your Customers During the Busiest Time of the Year

What began as a one-day online shopping holiday called Cyber Monday has now grown into a five-day retail marathon known as “The Cyber 5”: Thanksgiving, Black Friday, Cyber Saturday, Cyber Sunday, and Cyber Monday. The Cyber 5 represents a huge sales opportunity, but your brand needs to stand out to make the most of it.


Segment Your List and Check It Twice: Drive Holiday Sales By Investing In Your Repeat Customers

For a lot of businesses—especially in the retail and ecommerce sector—the holiday season can be make or break. To maximize your sales this holiday season, segment your audience based on lifecycle stage and past behavior and provide a smarter, better, more relevant brand experience.


Boost Your Holiday Sales With These 5 Ecommerce-Ready Campaigns

If you’re an ecommerce or retail brand, you know how vital the holidays are to your bottom line—and it’s never been more important to optimize your customer engagement strategy to make the most of the holiday period. Let’s take a look at 5 essential campaigns sure to make the holiday season worth celebrating for your brand.