Some think passion is a weakness. Many believe the workplace is no place for passion. Deloitte's Sharon Harris sees things differently. For her, passion has been a sustaining force that's allowed her to move forward professionally and embrace innovation despite the challenges she's faced.
Recent Articles
The Channels Issue
In-App Messages of the Future: More Magic than Marketing
From timing to triggers, design to data use, in-app messages are teed up to be an increasingly important part of a brand’s cross-channel marketing mix. They take your users from “welcome” to “welcome back,” “congratulations” to “keep trying” in a contextual way that, if done right, feels more like magic than messaging. Learn where we are today—and where this important messaging channel is headed.
The Channels Issue
What’s SMS Marketing, Anyway?
SMS messages. You know what they are—you probably send and receive your share of texts every day. But while this digital messaging channel is popularly associated with communications between friends and family members for most consumers, it can also be a key outreach tool for brands. Thinking about using SMS in your marketing mix? Already sending SMS but looking to make sure you’re doing it the right way? Read on to learn more.
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How to Calculate the Revenue Your Emails are Generating
So you’ve got an email program. Maybe it’s working for you; maybe it isn't. Without an effective measurement plan in place, you can find yourself wandering in the dark, armed with little more than the hope that you’re on the right track. Learn what it takes to make that happen.
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Braze Named Leader in Gartner Magic Quadrant for Mobile Marketing Platforms for Second Consecutive Year
For the second consecutive year, Braze has been named a Leader in Gartner's Magic Quadrant for Mobile Marketing Platforms. The report assesses vendors’ Ability to Execute and Completeness of Vision when it comes to supporting brands’ mobile marketing efforts.