Sean Laude is a Senior Software Engineer at Braze. He really wants to improve your development experience and make your daily interactions with the codebase more joyful. When he is not thinking about generator syntax, you will find him running through the streets of Brooklyn looking for bagels and lox.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.