In a nutshell, Dark Mode is a theme that can be used to shift the appearance of a given device’s user interface in order to make that interface (wait for it…) darker. But why was it created and why do brands need to take notice?
One common challenge for product teams? Finding ways to assess possible risk, user adoption, and level of effort when developing new features.
Payomatic, New York's largest provider of check cashing and financial services, is adding digital capabilities to transform its traditional brick-and-mortar business. To increase mobile app adoption, engagement, and customer lifetime value, Payomatic is using Braze to deliver personalized messages at key moments during the customer journey.
Time-sensitive campaigns—such as announcements about new products, services, or content—offer a great opportunity to connect with your customers and foster regular activity, especially among less engaged or potentially lapsing users. Here's how to get started.
At WWDC, Apple announced a major change in the way that brands gain access to their users’ IDFAs, potentially complicating existing marketing campaigns dependent on this key identifier. Learn what this means for your marketing program with our exclusive overview.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.