In a nutshell, Dark Mode is a theme that can be used to shift the appearance of a given device’s user interface in order to make that interface (wait for it…) darker. But why was it created and why do brands need to take notice?
One common challenge for product teams? Finding ways to assess possible risk, user adoption, and level of effort when developing new features.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
Before we can understand why customer engagement matters, we need to be clear on what we’re talking about when we talk about customer engagement. Let's dive in.
Get an overview of key SMS laws, industry regulations, and guidelines to follow to ensure SMS marketing compliance when your brand sends text messages to customers.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.