In a nutshell, Dark Mode is a theme that can be used to shift the appearance of a given device’s user interface in order to make that interface (wait for it…) darker. But why was it created and why do brands need to take notice?
One common challenge for product teams? Finding ways to assess possible risk, user adoption, and level of effort when developing new features.
On each episode of the Braze for Impact podcast, host PJ Bruno sits down with guests to dig into the latest and greatest when it comes to tech industry news and trends. In this episode, PJ chatted with Braze Product Manager Gurbir Singh and Braze Director of Email Deliverability Andrew Barrett.
Research by Braze has found that leveraging dynamic content personalization to automatically add in content like individual product recommendations to messages in real time can boost unique email click rates by up to 1.7x. Here's how to do it for retail.
Running an effective cross-channel marketing campaign requires a lot of thought and care. To execute successfully, you need a customer engagement platform like Braze that’s built for cross-channel and has the right mix of optimization tools. So let’s take a look at three key technologies within the Braze platform that are designed to help brands more easily optimize their cross-channel marketing efforts.
At Braze, we’ve been working over the last year to execute major changes in the way we handle pages. Check out what Brian Wheeler, VP of Product Engineering at Braze, has to say about our approach and how we did it.