There’s been a barrage of brand communications in the past couple weeks all responding to this new world order. We’ve taken the time to review Braze customers’ communication initiatives. Check out the lessons that Sara Spivey, CMO at Braze, has gleaned from the exercise.
In a nutshell, there are emotional and functional attributes that contribute to what it takes for a brand experience to feel human to a consumer—the feelings your brand communications evoke, plus what your brand can do (the functional attributes) to drive that human perception. But how are brands achieving this?
To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze CMO Sara Spivey on marketing and how it can be seen as both an art and a science.