Sara Spivey

Chief Marketing Officer (CMO), Braze

Sara Spivey is the chief marketing officer at Braze, a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Prior to joining Braze, Sara served as chief marketing officer at Bazaarvoice where she oversaw global marketing programs. She is a graduate of the University of California, Davis, and earned an MBA from The Amos Tuck School of Business Administration at Dartmouth College.

feature

Messaging Done Right (When Everything's Going Wrong)

There’s been a barrage of brand communications in the past couple weeks all responding to this new world order. We’ve taken the time to review Braze customers’ communication initiatives. Check out the lessons that Sara Spivey, CMO at Braze, has gleaned from the exercise.

feature

The Consumer Engagement Show: In a Changing Landscape, Is It Time for CES to Rebrand?

Braze CMO Sara Spivey attended the annual Consumer Electronics Show (CES) in Las Vegas for the first time in over a decade. Here's what she found.

feature

How Deliveroo and Trainline Achieve Empathy at Scale Through Brand Humanity

In a nutshell, there are emotional and functional attributes that contribute to what it takes for a brand experience to feel human to a consumer—the feelings your brand communications evoke, plus what your brand can do (the functional attributes) to drive that human perception. But how are brands achieving this?

feature

Exploring Marketing As Art and Science

To help marketing, growth, and engagement teams see their work from a new perspective, Braze has partnered with Tom Fishburne, CEO and founder of Marketoonist, for a 10-part series of marketing-themed comics. This week, hear from Braze CMO Sara Spivey on marketing and how it can be seen as both an art and a science.