Times are tough for us all and the world we’re living in right now is defined by complications and sudden, unexpected shifts. Marketers are under a lot of pressure today to make tough decisions, especially when it comes to brand, messaging, and overall communications strategy. Which raises the question: What’s the best way to show support for customers?
As a marketing leader, you may not consider yourself a crisis communications expert. But right now, being a leader in your field means addressing the crisis as part of your everyday communications. To do that, you need an emotional intelligence toolkit to help effectively navigate this balancing act.