Ritika Puri

Cofounder, Storyhackers

Ritika Puri is an entrepreneur who founded Storyhackers to help companies create awesome educational content. As a blogger, she loves writing about trends in business, internet culture, and marketing and finds inspiration at the intersection of technology, entrepreneurship, and sociology.

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How Marketers Can Adapt to a Chaotic Age

Times are tough for us all and the world we’re living in right now is defined by complications and sudden, unexpected shifts. Marketers are under a lot of pressure today to make tough decisions, especially when it comes to brand, messaging, and overall communications strategy. Which raises the question: What’s the best way to show support for customers?

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Marketing to Humans in Times of Crisis: What Brands Need to Know

As a marketing leader, you may not consider yourself a crisis communications expert. But right now, being a leader in your field means addressing the crisis as part of your everyday communications. To do that, you need an emotional intelligence toolkit to help effectively navigate this balancing act.

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Global Mobile Update: 3 Trends in Latin America for Mobile Marketers to Know

In 2018, mobile drove 27.5% of all retail sales in Latin America, totaling $14.62B. This growth has evolved in parallel with purchasing power, where the middle class is expanding regionally. Here are three trends mobile marketers need to watch.