In 2018, mobile drove 27.5% of all retail sales in Latin America, totaling $14.62B. This growth has evolved in parallel with purchasing power, where the middle class is expanding regionally. Here are three trends mobile marketers need to watch.
Running an effective cross-channel marketing campaign requires a lot of thought and care. To execute successfully, you need a customer engagement platform like Braze that’s built for cross-channel and has the right mix of optimization tools. So let’s take a look at three key technologies within the Braze platform that are designed to help brands more easily optimize their cross-channel marketing efforts.