What is expected of marketers in times of great uncertainty, and how can they act effectively when so much is unprecedented and unknown?
Recent Articles
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What’s a Geofence, Anyway?
Braze offers plenty of location-based marketing tools, helping teams of all types stand out with campaigns that are more relevant and more responsive to a customer’s personal needs. One feature that’s especially helpful in making campaigns more relevant and responsive to a customer’s individual needs is geofencing.
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What’s First-Party Data, Anyway?
At the center of this privacy push is a discussion of “first-party data” versus “third-party data.” These are terms that get thrown around a lot in marketing circles, but what exactly is first-party data? How does it differ from third-party data? And how can it be leveraged to support smarter customer engagement?
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Hosco Boosts User Activity and Drives 10,000 Job Applications with Personalized Engagement Campaigns
Hosco helps job seekers in the hospitality industry connect with employers, show off their resumes, and sharpen their skills. Through its website and mobile app, Hosco adds a social spin to the hospitality recruitment scene. By energizing its onboarding and re-engagement campaigns with Braze, the company saw a 54% jump in click-to-open rates and 10,000 new job applications from users.
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3 Cross-Channel Engagement Campaigns That Will Boost Your Marketing
With the right data, technology, and teamwork, the sky’s the limit when it comes to driving effective cross-channel campaigns. So let’s explore three simple ways you can get started using cross-channel strategies to drive better customer experiences and outcomes.