Rachel Abzug

Director of Strategic Business Consulting, Braze

Rachel is a digital transformation evangelist and passionate problem solver who has spent the last 11+ years partnering with some of the biggest retail and consumer goods brands in the world. Rachel loves understanding the ins and outs of a business and uncovering opportunities for brands to transform and drive growth using innovative technology. Outside the office, you can find her hiking with her dog Sox, cycling, and exploring sunny Los Angeles, where she recently moved.

The Integration Issue

Beyond Points and Punch Cards: How to Win in the New Age of Loyalty

It's time that marketers realize customer loyalty goes way beyond the traditional punch cards and point systems. To forge relationships that keep customers loyal, brands will need to focus in on seamless, valuable, thoughtful experiences at every point of the customer journey.