At Braze, we’re passionate about continuing to build out the Braze platform with input from customers, internal teams, and the evolving marketing landscape. Here’s what’s next on our roadmap.
With their differing methodologies, strengths, and weaknesses, “push” and “pull” messaging might seem to be incompatible art forms. Research indicates, however, that they can play a complementary role in boosting customer engagement. What’s more, mastering the interplay between them can be key to true messaging mastery.