Half a century on, CES has rapidly transformed from a spotlit gizmo circus into a thriving ecosystem favoring collaborative partnerships over competition. And as mobile and a new generation of emerging technologies transform the business landscape, companies are clearly seeing more value in the human touch—and investing in the real-time, cross-platform data behind it.
International games developer Huuuge Games saw an opportunity to increase push notification relevance and value—and took it. By using the segmentation capabilities of the Braze platform, they increased direct opens by 34% from January to April 2020.
If you overwhelm your customers with too many messages, you’re going to lose some of them. That’s where preference centers come in. These powerful solutions let users decide things for themselves—and help you create more meaningful communication.
Pride@Braze connects the LGBTQ+ community and its allies at Braze through art, history, culture, and charitable giving, with the goal of ensuring a safe, respectful community at Braze. Learn how we brought these values to our remote-work Pride celebrations.
In order to build a great customer experience, you need to know how your customers interact with your products and brand. Check out what John Hurley, Product Marketing Director at Amplitude, has to say on the subject.