Half a century on, CES has rapidly transformed from a spotlit gizmo circus into a thriving ecosystem favoring collaborative partnerships over competition. And as mobile and a new generation of emerging technologies transform the business landscape, companies are clearly seeing more value in the human touch—and investing in the real-time, cross-platform data behind it.
Given that it reaches customers when they are at their most engaged, in-app messaging is a key part of any cross-channel marketing strategy. But knowing that is only half that battle. Here’s how to make the most of this powerful and flexible messaging tool.
Before we can understand why customer engagement matters, we need to be clear on what we’re talking about when we talk about customer engagement. Let's dive in.
Get an overview of key SMS laws, industry regulations, and guidelines to follow to ensure SMS marketing compliance when your brand sends text messages to customers.
In honor of Black History Month, we sat down with members of the Black@Braze employee resource group (ERG) to hear their stories and learn a little more about what this month means to them, particularly this year. Let’s dive in.