Peter Longofono

Copywriter

Peter Longofono is a Brooklyn-based writer, editor, and musician. When he isn’t writing copy on customer engagement, brand humanity, and the Braze product suite, you can find him testing new recipes with his sister and tearing up a few Django Reinhardt songs on guitar.

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CES 2019: The Rise of Brand Humanity

Half a century on, CES has rapidly transformed from a spotlit gizmo circus into a thriving ecosystem favoring collaborative partnerships over competition. And as mobile and a new generation of emerging technologies transform the business landscape, companies are clearly seeing more value in the human touch—and investing in the real-time, cross-platform data behind it.