Half a century on, CES has rapidly transformed from a spotlit gizmo circus into a thriving ecosystem favoring collaborative partnerships over competition. And as mobile and a new generation of emerging technologies transform the business landscape, companies are clearly seeing more value in the human touch—and investing in the real-time, cross-platform data behind it.
Running an effective cross-channel marketing campaign requires a lot of thought and care. To execute successfully, you need a customer engagement platform like Braze that’s built for cross-channel and has the right mix of optimization tools. So let’s take a look at three key technologies within the Braze platform that are designed to help brands more easily optimize their cross-channel marketing efforts.
At Braze, we’ve been working over the last year to execute major changes in the way we handle pages. Check out what Brian Wheeler, VP of Product Engineering at Braze, has to say about our approach and how we did it.
Messaging channels like email and push notifications are the freeways on that map. Routing your audience’s customer journeys requires you to understand the best way to get each individual where they’re looking to go using a cross-channel messaging approach. It’s a process, one that requires strategy, coordination, and the right technology. Let's dive in.
In order to meet the needs of consumers today, brands need the data, technology, and strategy to serve up highly personalized experiences to their customers in the moment. To make it easier for brands to leverage advanced personalization to their cross-channel messaging, Braze is pleased to announce a new partnership with leading visual platform experience provider Movable Ink.